Skip to main content

Cookies on BBB.org

We use cookies to give users the best content and online experience. By clicking “Accept All Cookies”, you agree to allow us to use all cookies. Visit our Privacy Policy to learn more.

Cookie Preferences

Many websites use cookies or similar tools to store information on your browser or device. We use cookies on BBB websites to remember your preferences, improve website performance and enhance user experience, and to recommend content we believe will be most relevant to you. Most cookies collect anonymous information such as how users arrive at and use the website. Some cookies are necessary to allow the website to function properly, but you may choose to not allow other types of cookies below.

Necessary Cookies

What are necessary cookies?
These cookies are necessary for the site to function and cannot be switched off in our systems. They are usually only set in response to actions made by you that amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not work. These cookies do not store any personally identifiable information.

Necessary cookies must always be enabled.

Functional Cookies

What are functional cookies?
These cookies enable the site to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly.

Performance Cookies

What are performance cookies?
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Marketing Cookies

What are marketing cookies?
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant content on other sites. They do not store personal information directly, but are based on uniquely identifying your browser or device. If you do not allow these cookies, you will experience less targeted advertising.

Find a Location

Goldco Direct LLC has locations, listed below.

*This company may be headquartered in or have additional locations in another country. Please click on the country abbreviation in the search box below to change to a different country location.

    Country
    Please enter a valid location.

    ComplaintsforGoldco Direct LLC

    Gold Buyers
    View Business profile
    View Business profileBBB accredited business

    Need to file a complaint?

    BBB is here to help. We'll guide you through the process.

    File a Complaint

    Complaint Details

    Note that complaint text that is displayed might not represent all complaints filed with BBB. See details.

    Filter by

    Showing all complaints

    Filter by

    Complaint Status
    Complaint Type
    • Complaint Type:
      Product Issues
      Status:
      Answered
      On 12/13/2021 I moved my 100% *** to Goldco LLC to purchase precious metals. I filed a complaint with *** late January 24, got a response from Goldco but nothing resolved. They made it sound so good that I would make a little money. But when I wanted to buy back $10,000 I would be charged 25% and money was to stay in account 3-5 years. I was never told that. I was scammed or wronged. Are only older people being targeted. What would be the next steps in getting my money back?

      Business response

      03/25/2024

      We are sorry to hear that your experience was not up to par as we take great pride in providing fantastic service. We are glad to know that you have been in contact with our ************* team and that your concerns have been addressed and resolved.
    • Complaint Type:
      Billing Issues
      Status:
      Answered
      I want to file a complaint against GoldCo for misleading *** contributions. I understand that there is a premium cost above spot price when buying precious metals. On August 30, 2023, I rolled my *** into a precious metals *** with GoldCo. My initial account set up was with a GoldCo Account Executive. He asked what metals and the percentage I would like to invest. I said, I want 20 percent in gold and 80 percent in silver, he said, he will set that up. While talking with the account executive, he also said, dont be surprised on what the value of my investment will show once the metal is delivered to the custodian because the metals will be valued at spot price. I rolled over $103,089.45 from my ***, not sure when the metals finally arrived at Equity Trust but when I opened my account and found that the value of my metals was only worth $48,000 I wasnt just surprised, I was in shock! Again, I understand there is a premium to pay, but Half of ********************** come on, that is just plain Robbery! Most reputable companies charge 5% to 20% over spot price. Not half of your contributions. After doing the math, I paid 185% over spot for silver, 85% over spot for gold. That was using end of day spot prices on Aug 20, 2023. I did receive, the $10,000 of so called, free silver, which accounted for 146 coins. Which means the coins cost was $68.49 each, which is 178% over spot. I do not understand how a company with such high reviews and famous individuals representing them charge the amount they do. If I would have known upfront, the cost to invest with them, would cost me half of my savings, I would never have done business with them. This company needs to be investigated!

      Business response

      03/14/2024

      Thank you for your feedback and we are sorry to hear that you have concerns with your purchase. We have attempted to reach you but have been unable to make contact. Please contact our ************* Team at ************** for additional assistance.
    • Complaint Type:
      Service or Repair Issues
      Status:
      Answered
      Goldco representatives professed that metals to be an investment that would hedge against a downturn in the economy. I was told that we were going to have another market crash. The dollar was going to tank, we were going to go to digital currency. I was told that is was a no brainer to invest in Gold/ silver because Goldco is offering 10% free gold/ silver coins with your investment. I saw the advertisement on the *** heard it on the radio. Told the way they make their money is customer pays retail and when company buys back wholesale. THEY DID NOT TELL US THAT THERE WAS A 21% fee. We lost $100,000 immediately! We are in our senior years, this is a scam. Not an investment! We were taken advantage of and we were not educated of the risks. We regret ever having hear of Goldco, the largest, most respected precious metals companies in *****************.

      Business response

      03/15/2024

      We sincerely apologize for your experience and any confusion around our products. We are happy to know that a member of our management team is working with you to address and resolve these concerns.
    • Complaint Type:
      Sales and Advertising Issues
      Status:
      Resolved
      I heard about GoldCo from S.Hannity ad. ******************* found no bad reviews, but read "Goldco and its account reps go the extra mile to ensure potential and existing customers receive ALL the information they need to make an informed decision. My complaints are:C1: I had existing HA *** with Equity Trust (ET). I was led to believe by Goldco reps, that I could not have 2 *** accounts via ET. After docsign transfer, from HA to Goldco ***, I asked "What happened to my HA ***?" *** stated "Its gone." Main **** **************************** Exec informed me that I ought to close my non-*** **** d/t storage charges. Later ET informed me that I could have two *** accounts with two companies.C2: Before 1/24/24, I had multiple talks with MS. ** purchased 1/4oz American Bald Eagle gold coin, at $930 & 2023 Silver Moon coin at $65.50. I asked if 1/4 oz times 4 equals price of 1 oz gold. ** explained spot price, and not to be surprised at difference in ET ****. d/t spot price. ** then talked about me providing referrals and receiving incentives, ex of making enough excess cash to take a vacation. I am new to purchasing gold via company and did not know what Q to ask. ** did NOT provide most important info I needed to make educated decision about using GoldCo. (False advertising) After viewing my ET ****, I researched that same gold coin was listed for $615, spot price 108. (615-108=507: 930-507=423.) That is a ****% markup. Could not locate silver coin, but am aware that markup is much higher. (1/4 507x4=2028 price for 1 oz gold coin).C3 After excluding my HA *** coins, I lost 48% of my capital for Goldco's premiums. This appears fraudulent. No reasonable person would knowingly lose 1/2 of their ***.C4 No tracking numbers on emails stating coins shipped C5 I sent MS two emails asking for resell price of coins, very concerned about the loss of capital and lvm that I wanted refund. I gave him until 2/13/24 to respond. C6 MS sent me an email, offering more incentives and a safe.

      Business response

      02/23/2024

      We are sorry for any confusion or concern regarding the difference between the "spot" value and the true value of your coins. Our records indicate that our ************* Team has connected with you to address and resolve your concerns. If we can be of further assistance, please do not hesitate to contact us at **************.

      Customer response

      02/23/2024

       
      Better Business Bureau:

      I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me.

      Sincerely,

      ****************************************
    • Complaint Type:
      Service or Repair Issues
      Status:
      Answered
      August or September of 2023, I transferred ***** of my 401k into a precious metals account with **********************. Was told that they would get me in at a good spot price. Of course they didn't tell me that the price benefitted them. That's the only solution I can come up with. Because now my balance says *****. My account number is *********. I did call them back a few months ago and they gave me some answer as to that's what they report to the *** or something along those lines. The person I spoke with was supposed to send me something that reflects that but I haven't heard anything from them.

      Business response

      02/14/2024

      We apologize for any confusion. As you alluded to in your complaint, your IRA custodian reports the "spot" or "melt" value of your metals. This is not the true value of your metals, however. We are glad a member of our ************* team was able to assist in resolving your concerns. If we can be of further assistance, please don't hesitate to contact us.
    • Complaint Type:
      Service or Repair Issues
      Status:
      Answered
      Wanted to diversify my portfolio with some gold and silver. I transferred over ********** to Goldco for the purchase. I went off their recommendation to purchase the following items:25 Gold Lucky Dragons .25oz at ****** a piece 612 Silver ****************** 2oz at ****** a piece 1 *************** ****** 2oz at ***** Haven't checked my account in awhile and the other day I checked and it was roughly at ********* That is ridiculous for having invested over ********** Like others have said the markup on their precious metals in insane. I trusted the agent to be honest and have some integrity, but that didn't happen. Total scam in my opinion. Would like some resolution from the company for this issue. The company is represented by some reputable people and that is what **** me to them, but I wasn't expecting this outcome. I will ensure others are aware of their practices so they don't get duped like me.

      Business response

      01/10/2024

      We apologize for any confusion and appreciate your feedback. We are glad to know that you were able to connect with a member of our ************* team and discuss your concerns. If we can be of additional assistance, please do not hesitate to contact us.
    • Complaint Type:
      Service or Repair Issues
      Status:
      Resolved
      On April 10, 2023, I rolled over my *** to Goldco. Goldco had issued Silver and Gold coins but what I didn't realize at the time that Goldco charged me excessively for the coins. On the silver coins, I was charged 3 times their value. What should have been approximately $25 for a 1oz coin,Goldco charged me $71,20 per oz for a total of $108.580. For gold coins, I was charged $930 for **** oz which should have been approximately $500 for **** oz. I want a refund credited to my account which is in custdian with ********************. I am a senior (79) and feel I was taken advantage of. If I do not receive a refund, I will take this to the ************************* of both ********** and *******. My statements from ******************** does not reflect any where near the $120,000 that I gave to Goldco. I trusted they would have my best interest at heart. But no the case here.

      Business response

      01/10/2024

      Thank you for bringing your concerns to our attention. We are glad to know that, after connecting with our ************* team, your concerns have been addressed and resolved.

      Customer response

      01/19/2024

       
      Better Business Bureau:

      I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me.

      Sincerely,

      *********************************
    • Complaint Type:
      Service or Repair Issues
      Status:
      Answered
      GoldCO stay away from this company they scheme is the *********************************************** gold *************** bla bla.So tell me how is 4 months of my initial investment I lost 70% of my money I investment $35000 from my **** And end up buying what they rep told me was a good choice 456 silver moon landing at $68.40 And 4 gold ******* at $910 To a total of $34693 on June 5 2023 On mid October got my Equity Institutional account activity statement and my new balance is $12066.36 The silver moon landing is at $22.29 The ******* is at $462.78 Doing the math ******* up sales gold and silver 50/70% there value.

      Business response

      11/30/2023

      Thank you for bringing your concerns to our attention. We apologize for your experience and are glad to know that, after your conversation with our ************* team, your issues have been addressed and resolved.
    • Complaint Type:
      Product Issues
      Status:
      Answered
      Between the dates of 04/12/23 through 08/29/23 I purchased gold and silver coins as well as converting my *** funds to their precious metals ***. They NEVER mentioned charges for these transactions and it wasn't until later that I became aware that they were charging way more than the 2%-10% fees for these purchases. They knew I was a first time buyer of precious metals and they did not disclose this fact to me. When I received my statement from them I found that my $400,000.00 had been reduced to half the amount. When I questioned them about this they brushed me off saying it was "spot price only" and not to worry about it. I have the documents of my purchases if you wish to view them for yourself. I understand they need to make money, but they robbed me of mine in the process. Is there is any way you can assist me to have them give me a 100% refund so I can find a company that is honest and willing to purchase them at the reasonable rate of 2%-10%? Thanks,*****************************

      Business response

      10/05/2023

      Thank you for bringing your concerns to our attention and for sharing additional information with management. We apologize for your experience and are glad to know that your issues have since been resolved.
    • Complaint Type:
      Product Issues
      Status:
      Answered
      Purchased ******** coins for $400,000 on 4/30/2021. After checking with a reputable metals institution, spot silver on 4/30/21 was *****. I was charged ***** for each 1 oz coin. Nothing special about the coins. This significant portion of my life savings was marked up 120% over spot silver. I spoke with *************************, a senior manager in customer service. When I called this senior financial abuse and said this will be reported to ********************** outlets, etc and asked that it be returned to Equity Institutional where I have been paying ~$300/yr in fees to "hold" the coins, He did not respond. Rationale for leaving amount was awaiting increase in value as one does with any investment.Thank you for following up with this manager to ensure original investment is refunded ASAP! He has my original purchase order.

      Business response

      09/22/2023

      Thank you for bringing your concerns to our attention. We apologize for your experience and appreciate your time in discussing and addressing these issues.

    Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.

    BBB Business Profiles may not be reproduced for sales or promotional purposes.

    BBB Business Profiles are provided solely to assist you in exercising your own best judgment. BBB asks third parties who publish complaints, reviews and/or responses on this website to affirm that the information provided is accurate. However, BBB does not verify the accuracy of information provided by third parties, and does not guarantee the accuracy of any information in Business Profiles.

    When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints.

    BBB Business Profiles generally cover a three-year reporting period. BBB Business Profiles are subject to change at any time. If you choose to do business with this business, please let the business know that you contacted BBB for a BBB Business Profile.

    As a matter of policy, BBB does not endorse any product, service or business.