Local Advertising Review Program


The purpose of the LARP  is to promote the truthfulness and accuracy of advertising and enhance public confidence through voluntary means.  This industry self- regulation program is approved by the American Advertising Federation (AAF) and the Council of Better Business Bureaus (CBBB). The LARP is implemented by the Upstate South Carolina BBB and the American Advertising Federation Greenville.  

Information on the Code of Advertising Guidelines.

If you would like the Better Business Bureau to review your ad before publishing you may e-mail us

BBB Auto Seminar Video "Walk About Town"

The Local Advertising Review Program hosted an Automotibile Advertising Seminar to aid local dealerships with correct advertising.  Those present were the BBB, FTC Regional Representative and an Investigator for the SC Consumer Affairs.  Consumers were interviewed in downtown Greenville, SC asking them "What do you think about automobile advertising?"

To view how consumers answered this question : Please click this link:

Applause Award

The Better Business Bureau® Local Advertising Review Program will be presenting an Applause award to a local business in our ten county area "in recognition of the company's adherence to the BBB Code of Advertising guidelines" on a quarterly basis. 

To view this year's winners, click here.