BBB Selected Mill Village Farms As Applause Award Winner

September 08, 2017

Better Business Bureau® of Upstate South Carolina (BBB) awarded Mill Village Farms with the BBB Applause Award for meeting and exceeding advertising standards. Each quarter, BBB's Local Advertising Review Program (LARP) recognizes a business within the 10 counties of the Upstate for adhering to BBB's Code of Advertising guidelines.

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“We are honored to be recognized by the BBB for our communication style.  In telling our story, we want the Greenville community to understand that Mill Village Farms works with students by providing paid positions on our farms, in addition to teaching workforce development and life skill classes,” said Mill Village Farms Operations Director, Sherry Taylor. “Hopefully this award will raise awareness for our program."

Implemented through a local partnership between BBB and the American Advertising Federation of Greenville SC, the LARP committee monitors advertising claims against BBB’s Code of Advertising, a comprehensive set of guidelines established to help businesses plan honest and effective marketing and advertising programs.

The committee explained that transparency in advertising was only part of the reason that Mill Village Farms was selected for this award. The effort put forth by the company not only to run an ethical business through customer service, but to bolster growth in the Upstate for 68 years earned them the unanimous nomination for the Applause Award.

“The award was created to promote the importance of advertising honestly and to recognize the willingness and efforts made by businesses to assure that advertising within the marketplace remains fair and honorable,” said Vee Daniel, President of Better Business Bureau of Upstate South Carolina. “Congratulations to Mill Village Farms on setting an exemplary standard for truthful advertisements ensuring an ethical marketplace with mutual trust between buyers and sellers."