Business ProfileforAll Pro Tree Service

BBB found a print advertisement on page 9 of the January 28th, 2016 Tulsa World that violated BBB's Code of Advertising. On January 28th and February 4th, 2016 Better Business Bureau sent correspondence to All Pro Tree Service regarding the company's advertising. The company's advertising contained an underselling claim that violates BBB's Code of Advertising (COA). Specifically, BBB found the business's advertising violated the following BBB Code of Advertising guidelines:
BBB challenged this underselling claim: "Best price"
Advertisers can lessen the potential for consumer confusion by appropriate qualifications to any lowest price claim, such as by stating that the advertiser will beat a lower price. Whereby, the offer must clearly and conspicuously disclose fully any material and significant conditions which apply including, if applicable, what evidence a consumer must present to take advantage of the offer and those terms cannot be unrealistic or unreasonable for the consumer.
BBB's Code of Advertising states, "The primary responsibility for truthful and non-deceptive advertising rests with the advertisers. Advertisers should be prepared to substantiate any claims or offers made before publication or broadcast, and upon request, present such substantiation promptly to the advertising medium or Better Business Bureau." To-date the business has not responded to BBB's correspondence regarding this matter.