Critical New Data for Businesses: Trust Sentiment Index

When consumers engage with a business for the first time, where do they fall on the trust sentiment scale? Do they start from a higher point of trust, so businesses can only lose that trust? Or are they more skeptical, requiring businesses to earn their trust? How does this differ by generation and type of business? And how is trust earned or lost along the consumer journey? To better understand consumers’ sentiment about trust, in collaboration with Nielsen, BBB created the first ever BBB Trust Sentiment IndexSM to answer these important questions.
November 02, 2017

Trust Sentiment Index Report by CBBB

To download Trust Sentiment Index Report click HERE!

Trust Sentiment Index Infographic