BBB monitors local business advertising and challenges any potential false or misleading ads in an attempt to assist businesses in following both BBB & Federal Trade Commission advertising guidelines. We encourage business and consumers to bring these ads to our attention for possible review.
BBB was founded in 1912 to help regulate advertising within the marketplace. Today, BBB gives precedence to truth in advertising. BBB reviews local business advertising and challenges any potential false or misleading ads in an attempt to control the advertising claims made by businesses. We encourage businesses and consumers to bring these ads to BBB for our review. Through our efforts we hope to help better educate businesses on how to advertise and help consumers understand what advertising may be deceptive.
The Council of Better Business Bureaus (CBBB) provides advertising review on a national level through their National Advertising Division (NAD), Children's Advertising Review Unit, Children's Food and Beverage Advertising Initiative, and Electronic Retailing Self-Regulation Program. These divisions help control advertising on a national level. NAD only reviews national advertisements; ads dispersed on a nationwide or broadly regional basis. The Better Business Bureau system encourages business and consumers to use our advertising review programs.