Marketplace Scams Affect One in Four Households Annually
The estimated loss to individuals and families is $50 billion each year, yet most consumers believe it can’t happen to them. In 2016, the Better Business Bureau surveyed consumers in the U.S. and Canada to try to understand why. We hope our paper will dispel common misperceptions, and point to a new direction for consumer education and awareness efforts aimed at preventing scam victimization.