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New Program Driving Significant Increases in Customer Reviews


It’s no secret that customer reviews have a lot of power in driving more business to your door. They help add credibility to your business, increase your visibility in search engines, and give you an opportunity to interact with your customers in real time. Now, more than ever, consumers are relying on online reviews as a key part of the buying journey. And BBB recently introduced an exclusive online tool that has already driven 10 times more reviews for participants than those same businesses had in 2018.

Consider the following:

  • 92 percent of consumers read reviews to determine the quality of a local business
  • 88 percent of consumers claimed that reviews impact their buying decisions
  • 85 percent of consumers trust online reviews as much as personal recommendations

We have partnered with The Review Solution to include this new benefit as part of your accreditation. An emergency lighting company that is utilizing The Review Solution received four reviews in all of 2018 and already has received 30 reviews in 2019. A participating HVAC company received one review in 2018 and has 17 so far in 2019.

Our Accredited Businesses are finding that customers are more than willing to take a minute and offer a review when it is fast and easy to do. Each employee can send reviews on-the-spot, which leads to a strong response rate. This accreditation benefit is easy to use, we promise. Learn more about it and test it for yourself by clicking below.