Frederic Roofing Wins BBB TORCH Award

September 17, 2015

Bob and Gene FredericSt. Louis, Mo., Sept. 21, 2015Frederic Roofing Co. is among 11 businesses and two charities who will receive TORCH Awards from  Better Business Bureau (BBB) Serving Eastern Missouri and Southern Illinois at noon Friday, Nov. 13, at the Chase Park Plaza in St. Louis.

Frederic Roofing is a household name in St. Louis, largely because of its jingle, “For a hole in your roof or a whole new roof – Frederic Roofing.” But Frederic’s owners know that they have to provide exceptional customer service, not just a jingle, to satisfy customers.

President Gene R. “Bob” Frederic Jr., adds, “It’s all about the customer. From start to finish, it’s 110 percent about the customer.”  The company, founded in north St. Louis, has been at its current location at Brentwood Boulevard and Hanley Road in Brentwood since 1972.

Businesses and charities who apply for the TORCH Awards are evaluated for their commitment to customer service through exceptional standards for ethical business practices. A committee of previous winners chooses the award winners.

Tim Barklage and Kevin Tibbs, co-founders of St. Louis-based Better Life, will be the keynote speakers. Better Life, which was featured on the ‘Shark Tank’ television show, produces a line of environmentally friendly cleaning products.         

Nichole Berlie, anchor of KSDK Channel 5’s Today in St. Louis, will emcee the event.

The TORCH Awards luncheon is at noon Friday, Nov. 13, in the Khorassan Room at the Chase Park Plaza. Tickets for the luncheon are available at $60 a person, or $600 for a table of 10. Patron sponsorships, which include luncheon tickets, are available for $1,500.

To reserve a table or a seat at the event or for information on sponsorships, go to For more information or for additional information on sponsorships, please call 314-645-0606 or send email to

Contacts (News Media Only): Michelle L. Corey, President and CEO, (314) 645-0606, mcorey@stlouisbbb.orgChris Thetford, Vice President-Communications, (314) 584-6743 or (314) 681-4719 (cell),

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