Benefits of BBB Accreditation


People want to patronize businesses that are honest and fair. If your firm qualifies to become a BBB Accredited Business through St. Louis Better Business Bureau, it will immediately convey the trustworthiness customers are seeking.

Research shows that the BBB name and torch logo mean more than any other organization’s name or symbol to people who are looking for reliable, ethical and trustworthy places to buy goods and services.

BBB's logo says it all:  “Start With Trust.” BBB accreditation standards require companies to abide by ethical business practices, such as advertising honestly, safeguarding customer privacy and disclosing all material facts to customers.

The Accredited Business seal on your door or your website is a powerful sign to consumers and other businesses who may be your trade customers or suppliers. Both consumers and businesses want to know they are dealing with trustworthy companies.

Customers who call St. Louis BBB or visit our website typically are planning to spend money. Your BBB Business Review, along with the letter grade gives consumers a useful guide to the behavior they can expect from your business. Customers who are looking for a particular type of business can choose to search only BBB Accredited Businesses.

If just one customer decides to use your business because you are BBB Accredited, it could pay for your annual accreditation fees.

Your fees also pay for BBB’s dispute resolution service and BBB Business Profiles, which promote integrity among businesses and help thousands of consumers make wise choices when they buy. Fees also help BBB promote business integrity throughout Eastern Missouri and Southern Illinois.

Among the benefits BBB delivers to businesses and their employees are:

  • Request a Quote, a new way for consumers to request information, a bid or an estimate for services or products they want to purchase. BBB allows consumers to request a quote through a BBB Accredited Business's BBB Business Review or to search for businesses of a certain type and then select up to five to ask for a quote or more information. 
  • Torchlight, a quarterly magazine published in Spring, Summer, Fall and Winter.Torchlight promotion winter 2016
  • Weekly e-mail newsletters. Every other week, you will receive an Accreditation Update, which focuses on BBB benefits and news. On alternate weeks, you'll recieve the BBB Consumer eNews, which includes warnings about dishonest businesses, BBB news releases and links to BBB core services.
  • BBB Accredited Business cling decal.
  • BBB Accredited Business logo for use on websites.
  • Business Builder webinars available 
  • Industry standards to promote self-regulation without government intervention.
  • Dispute resolution service. BBB Accredited Businesses are required to make a good-faith effort to resolve customer complaints.
  • BBB Business Profiles on thousands of businesses and charities. Learn how you can improve your BBB Business Review by clicking here for an infographic or by calling 314-645-3300.
  • BBB Customer Reviews: Reviews by your customers that show how you've met their needs. 
  • BBB Accredited Charity Guide, with links to hundreds of local charities and buttons that allow you to donate, volunteer or get involved with these charities.
  • Investigations of unethical business practices. St. Louis BBB issues press releases to warn the public about unscrupulous companies and charities.
  • BBB St. Louis's Buyer’s Alert list of companies who haven’t responded to complaints.
  • Monitoring advertising for truth and accuracy.
  • Access to an Accredited Business telephone number for fast access to BBB services.
  • Customer attitude surveys.

Click here to apply. Or, for more information or assistance relating to BBB Accreditation, please call 314-645-4636 and ask for Josh Kaestner, director of business development. Email is



About BBB

BBB is a nonprofit, business-supported organization that sets and upholds high standards for fair and honest business behavior. Most BBB services to consumers are free of charge. BBB provides objective advice, free BBB Business Profiles on more than 5.3 million companies, 11,000 charity reviews, dispute resolution services, alerts and educational information on topics affecting marketplace trust. Visit for more information.