This Business Is Not BBB Accredited

Rural King Supply

Rural King Supply

(217) 235-7101

Rural King Supply

20 years in business
4216 Dewitt Ave
Mattoon, IL 61938-6643
Fax Numbers
  • (618) 993-1667
  • (217) 235-6014
Additional Phone Numbers
  • (618) 283-9209
  • (618) 252-2628
  • (618) 344-0105
  • (618) 939-0011
  • (800) 860-8115
  • (618) 993-0660
  • (618) 993-1667
  • (217) 345-8030
  • (618) 439-4159
  • (812) 473-5750
Additional Email Addresses
BBB File Opened: 04/23/2001
Business Started: 01/01/1997
Business Started Locally: 01/01/1997
Business Management
  • Sherri Aldrich, Corporate Paralegal
  • Mr. Kyle Banks, Manager
  • Mr. Mike Bittner, Site Manager
  • Melissa Cowger, Store Manager
  • Mr. Clifton Lunford, Manager
  • Alex Melvin, President

Business Category
  • Farm Supplies
  • Lawn & Garden Equipment & Supplies
  • General Merchandise - Retail
  • Hardware - Retail
  • Home Centers
  • Nurseries - Plants, Trees
  • Sporting Goods - Retail
  • Auto Repair & Service
  • Farm Equipment

Alternate Business Names
  • Benton Rural King Supply, Inc.
  • Rural King


Advertising Review

February 2016, Better Business Bureau challenged Rural King Supply company regarding alleged bait and switch advertising. BBB received complaints concerning advertising primarily allege that when the consumer ordered they could not be sold the item at the advertised price. The price advertised on the website could not be honored, and the order was canceled.


BBB pointed out that the Code of Advertising states, “A ‘bait’ offer is an alluring but ... Read More

Pattern of Complaint

BBB is urging consumers to use caution when considering doing business with Rural King Supply.  BBB has received a pattern of complaints against this company alleging, false advertising, prices not honored at checkout, products ordered, but not delivered and overall poor customer service. 

On April 6, 2017, BBB sent a letter to the company with our concerns.  The company did not respond to our letter.

BBB Reason for Ratings

BBB rating is based on 13 factors: Get the details about the factors considered.

Factors that affect the rating for Rural King Supply include:

  • Failure to respond to 24 complaint(s) filed against business
  • Business has failed to resolve underlying cause(s) of a pattern of complaints
  • Advertising issues found by BBB

Licensing information is provided in the BBB Business Profiles to inform the public about industries that may require professional licensing, bonding, or registration. Better Business Bureau encourages you to check with the appropriate agency to be certain any requirements are currently being met.
BBB promotes truth in advertising by contacting advertisers whose claims conflict with the BBB Code of Advertising. These claims come to our attention from our internal review of advertising, consumer complaints and competitor challenges. BBB asks advertisers to substantiate their claims, change ads to make offers more clear to consumers, and remove misleading or deceptive statements.
BBB reports on known significant government actions involving the business's marketplace conduct.
BBB reports on a company that is out of business for three years from the date the company closes its doors or ceases to do business.
BBB reports on unauthorized use of the Better Business Bureau's name and/or logo for as long as the business continues to use it in any advertising, or for one year after the business ceases any repeated unauthorized uses.
BBB reports on a business’s bankruptcy as long as the business remains in bankruptcy.
BBB reports when mail sent to the business was returned by the Postal Service.

Rural King Supply


Rural King Supply

Customer Review Rating:


Composite Score: