BBB Torch Awards for Ethics

Torch Award for Ethics is open to all for-profit businesses in Southwest Missouri that provide goods or services to retail and/or wholesale markets.

Finalists and winners of the 2017 Torch Awards for Ethics:

Small (1-5 employees)
ACIS Computers

Family Auto Repair

Newsom & Gapasin, Attorneys at Law

Winner: ACIS Computers

Medium (6-20 employees)
A-1 Custom Car Care

Little Angels Learning Academy

Top Tier Kitchens & Baths 

Winner: Little Angels Learning Academy!

Large (21+ employees)
Branson Tourism Center

Seeburg Service Center

Youngblood Chrysler Jeep Nissan Kia

Winner: Branson Tourism Center!

Congratulations to our 2017 finalists and winners! Click here to view our press release.


2017 Torch Awards for Ethics

Date: Friday, March 24, 2017
Time: 5 P.M. (doors open and silent auction begins)
Venue: White River Conference Center
Price: $35 per ticket or $250 for a table of 8

A special thanks to our 2017 Presenting Sponsors, Cove Logistics and Walnut Lawn Funeral Home

Cove Logistics logo

Walnut Lawn Funeral Home Logo Blue

About the Torch Award

The BBB Torch Awards for Ethics honors companies that demonstrate a high level of personal character and ensure that the organization’s practices meet the highest standards of ethics, and consequently generate trust. These companies generate a high level of trust among their employees, their customers and their communities. The award embodies the Better Business Bureau® mission of advancing marketplace trust. BBB Accreditation is not required for application.


Award Requirements

  • The applying entity must have a physical location in BBB Southwest Missouri's service area of the following counties:  Barry, Barton, Cedar, Christian, Dade, Dallas, Douglas, Greene, Hickory, Howell, Jasper, Laclede, Lawrence, McDonald, Newton, Ozark, Polk, St. Clair, Stone, Taney, Texas, Vernon, Webster, and Wright.
  • Have been in business at least three years.
  • Has earned at least a "B" rating and holds a satisfactory record with BBB.
  • Has not been the recipient of the Torch Awards for Ethics in the past three years.
  • Entity must be a for-profit businesses in Southwest Missouri that provide goods or services to retail and/or wholesale markets. Non-profit organizations or businesses whose primary markets are local, state or federal governments are NOT ELIGIBLE for this award.


The Judging Process

Entries are evaluated by an independent, voluntary panel of judges comprised of business and community leaders. Recipients will be selected by an independent, voluntary panel of judges located in BBB Southwest Missouri territory. Remember, since the judges do not know your organization, your written submission (including examples, stories and documents) should provide a robust and accurate description of the organization’s culture.



The six criteria for selection are based on the six Principles of TRUST!, established by BBB.

  1. Leaders are reflective and intentionally work to increase the manifestation of their own high character in the organization’s culture. Ethical Enterprising leaders know that positive character traits are an essential guide to life and work. They strive to live and lead accordingly and they intentionally seek feedback in order to make personal improvements.
  2. Leaders reinforce and build a culture of high character ethics. The leader and leadership team intentionally behave and communicate with one another, employees, and stakeholders in ways that are consistent with their beliefs. Their actions follow their words which intentionally reinforces the character culture of their organization and builds a high performance business model.
  3. Leaders unify the organization around clear purpose and compelling convictions. The leader and leadership team, work consistently to ensure clarity of purposes and an adherence to clear convictions that motivate and unite stakeholders. By doing so, they establish and emphasize the "whys" of an organization – why work here, why be a customer, why be a supplier, why be who we are?
  4. Leaders guide organizational performance by implementing high competency management practices. High character must be accompanied by high competency. The leader and leadership team continually manage performance by establishing goals, measuring achievement and allocating just rewards. They establish practices that represent their commitments to the future and the means for the organization to achieve those commitments.
  5. Leaders prize the intrinsic value of people. The leader and the leadership team adopt and implement human resource practices that prepare, continually support/recognize and provide opportunities for growth of all staff members.
  6. The leader and leadership team transfer their ethical beliefs by their active engagement with their industry and the communities from which the organization derives its customers, workforce, vendors, investors, and governance.