BBB invites community to take part in Identity Protection

August 07, 2017

Identity Fraud hit record high in 2016

PUEBLO, Colo., Aug. 7, 2017 – The Better Business Bureau of Southern Colorado (BBB) is partnering with Mobile Record Shredders to hold its annual shredding event, LETTER RIP, in Pueblo on Friday, Aug. 11. Residents are encouraged to attend the event and take a key step in identity protection by shredding and properly disposing of their sensitive paper documents.

Partners include Ent Credit Union, The Pueblo Chieftain, KKTV News 11, 98.9 Magic FM, 98.1 KKFM, Pueblo Mall, Pueblo Downtown Association, and GoalZero Recycling.

“We are pleased to be able to offer this service to help people destroy documents that none of us want falling into the hands of crooks,” said Gina Sacripanti, vice president of marketing and public relations. “This is a first step in fighting identity theft, and we hope people take steps to help prevent ID theft in their daily lives, both online and offline.”

Last year’s LETTER RIP in Pueblo saw a significant increase in attendance, approximately five times as much as in 2015.

2016 Pueblo LETTER RIP Statistics
• 520 cars
• 15,000 lbs. of paper shredded
• $1,896 raised in donations

According to the 2016 Identity Fraud Study, conducted by Javelin Strategy and Research, 15.4 million Americans became victims of ID theft for a total loss amount of $600 billion, which is $700 million more than the prior year.

Who: Better Business Bureau of Southern Colorado
What: Free on-the-spot document shredding for protecting your identity. Up to five copier boxes free; thereafter $5 or $10 for small or large boxes
When: 10 a.m. to 1 p.m., Friday, Aug. 11
Where: Pueblo Mall, 3429 Dillon Drive, Pueblo, CO 81008; Southeast corner parking lot on Hart and Dillon Streets
Registration: Registration is required to participate. Reservations can be made online at or by calling 719-389-1087. Five winners of a $50 Pueblo Mall gift card will be chosen at random from online registrations.

Bring up to five boxes (standard copier paper size box, 11” x 18” x 10.5”) or small bags of documents to be shredded free of charge. Additional boxes and bags may be shredded at a nominal cost: $5 for each additional small box and $10 for each additional large box. Documents to be shredded should be removed from binders. X-Rays, CDs and floppy disks can be shredded but need to be separated from paper. Paper clips and staples may be left on documents.

Donations and funds collected from LETTER RIP go to the BBB of Southern Colorado’s Pueblo Scholarship Fund, which provides free resources and education to students – who are often targeted by identity thieves. BBB of Southern Colorado awards scholarships annually to graduating high school seniors of Southern Colorado.

“We are grateful for Ent Credit Union’s sponsorship and the collaboration of all of our partners for this important event,” Sacripanti said.

BBB of Southern Colorado also holds an annual shredding event in Colorado Springs in partnership with El Paso County and Mobile Record Shredders. For the most up-to-date details on shredding events, visit

“As we know, identity theft is primarily a crime of access,” Sacripanti said. “Our goal at BBB is to make personal information less accessible and empower people to be their own first line of defense.”

Since August of 1980, Better Business Bureau of Southern Colorado has helped consumers find businesses, brands, and charities they can trust. It serves 25 counties throughout Southern Colorado.

BBB of Southern Colorado sets standards for marketplace trust – to create a community of trustworthy businesses and charities – by encouraging and supporting best practices, educating consumers and businesses, celebrating business role models, and calling out and addressing substandard marketplace behavior.

BBB of Southern Colorado houses nearly 40,000 reviews on companies in the region. In 2016, it processed 2,660 complaints and had 1.67 million page views on its website. All company and charity reports are available for free online.

For more information, visit BBB of Southern Colorado, follow us on Twitter, or like us on Facebook.

Becca Tonn