Is Your Company Losing Trust?

October 10, 2017

Arlington, VA – The Better Business Bureau released new research that shows about three out of five American consumers start from a point of trust when engaging with a business for the first time, and their expectations are increasing even as their customer experiences too often disappoint. The “BBB Trust Sentiment Index,” based on research conducted for BBB by Nielsen, introduces a new standard for measuring consumer trust in a marketplace where trust is increasingly becoming a key strategic priority for businesses and institutions in building long-term relationship with consumers. To learn more about this research and to read this article in its entirety please click here