October 2016 (SAN DIEGO, CA) – Better Business Bureau serving San Diego, Orange and Imperial Counties reminds consumers to think before they purchase “pink” this October.
As part of “National Breast Cancer Awareness Month,” businesses are manufacturing products and generating services to help the fight to end breast cancer. Because consumers are buying pink and donating to breast cancer charity groups, other individuals have seen this as an opportunity to scam consumers for their heartfelt contributions.
The pink ribbon, representative of breast cancer awareness, is not government-regulated. This may result in “pinkwashing,” a practice where companies may feature the pink ribbon, on any product or service, with the intention of scamming U.S. consumers. In order to assure donations go to the right place, BBB is warning consumers to research pink claims before giving.
Be Proactive. Research.
BBB Suggested Questions:
BBB encourages consumers to continue supporting causes they are passionate about using wise approaches. It would like consumers to conduct their research and find reputable organizations and charities that support what they believe in. BBB recommends checking BBB’s Wise Giving Alliance and visiting the website at give.org for more information.
Better Business Bureau of San Diego, Orange and Imperial Counties opened in 1921. The non-profit is San Diego’s largest countrywide business membership organization with over 7,000 accredited businesses and charities. BBB offers free pre-purchase information and advice to consumers. Its website possesses business reviews on more than 94,000 local companies. Consumers are encouraged to call BBB’s 24-Hour Consumer Helpline at 858-496-2131 or visit the website at bbb.org for a list of BBB Accredited Businesses or to file a complaint against a business.