Sheryl Reichert, BBB President & CEO

“The BBB is one of the finest examples of business self-regulation for the benefit of the consumer and marketplace. I enjoy working for this worthy cause.”

Sheryl Reichert is the President and CEO of the Better Business Bureau serving San Diego, Orange and Imperial Counties. She has been in her position for 13 years. During that time she has also served on the board of the National Council of Better Business Bureaus, as well as chairing the Bureau of Operations Committee, which has oversight of all the BBB's in the US, Canada and Mexico. Sheryl previously ran the advertising sales for Cox Communications and Time Warner in San Diego.

Sheryl is a Nebraska native, with a Bachelor of Journalism and an Executive Masters in Business Administration from the University of Nebraska, where she played the trombone for the Cornhuskers. She has two grown children and is currently the conservator and trustee for her four mentally handicapped cousins. On the weekends Sheryl plays outside with her horse, airplane, hot air balloon, boat, quads, paddle board and chickens. Not all at the same time.

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