|CARU Safe Harbor Program Requirements|
The Children's Advertising Review Unit (CARU) of the CBBB was founded in 1974 to promote responsible children's advertising as part of a strategic alliance with the major advertising trade associations through the National Advertising Review Council (comprising the AAAA, the AAF, the ANA and the CBBB). CARU is the children's arm of the advertising industry's self-regulation program and evaluates child-directed advertising and promotional material in all media to advance truthfulness, accuracy and consistency with its Self-Regulatory Program for Children's Advertising and relevant laws. As an extension of its mission, to help advertisers deal sensitively with the child audience in a responsible manner, CARU has established this Safe Harbor Program for our supporters to help them protect the privacy of children online, and meeting the requirements of COPPA and our Guidelines.
CARU's Safe Harbor Program includes the following components:
In addition, the participant agrees to be subject to the provisions of the NAD/CARU/NARB Procedures, including those concerning complaints, appeals and enforcement of compliance.