Description

As an author, I was approached via email by someone calling themselves AbdulKareem Awwal about whether or not my book was being seen via Amazon. I told him that I was not aware of the search parameters on Amazon regarding my novel. He replied with a non-sensical word salad, offering a service. None of his words made any sense, and it sounded pretty scammy to me. I also tried to find his website, but came up empty. He sent me a link to click, but I did not click it. Obvious scam. Please warn other authors that his person is most likely a scammer! Here's what was said: Hi I was checking out your book on Amazon and got curious, if someone searches for the topic using slightly different wording, will your book still show up, or is it mostly tied to that one phrase? I couldn’t think of anyone better to ask! Best Regards, Awwal Hi, I’m Awwal. I run Awwal Media Innovation LLC, where I study how Amazon’s discovery and conversion signals affect independent authors’ books. While reviewing listings in your publishing range, I noticed a few high-impact signals on one of your book pages. The fundamentals are strong, but some under-optimized metadata and category choices may be limiting how often Amazon surfaces the book and how confidently readers convert. Amazon now weighs contextual relevance and category alignment differently than it did even a year ago. In similar cases I’ve analyzed, small, data-backed adjustments unlocked measurable organic lift without ads or changes to the manuscript. If you’re interested, I can provide a concise, actionable report detailing exactly what I observed on your listing, why it matters under Amazon’s current algorithm, and the single optimization I’d implement first to maximize visibility and sales in today’s marketplace. Best regards, Awwal Awwal Media Innovation LLC Publishing Research & Author Strategy