Video Apps & Tools for Marketing Your Business

August 01, 2017

If you’re not convinced that your business needs a YouTube channel, or a video of some kind floating around on the internet for people to find, here’s a startling statistic: In 2021, Cisco estimates that video content will have grown threefold since 2016, and account for 82% of all consumer internet traffic. Person Shooting a Video on an iPhone

Now, I know what some of you may be thinking: You don’t have the equipment, or the time to make a video for your business. But in today’s world of endless apps and widgets, there are tools that can help you make a video in less than a few minutes.

Remember to take the time to read the terms of each of the following apps before using for commercial use.

Here are three video tools worth trying out to get started: 

1. iMovie. If you’re an Apple user, you’re in luck. Using your smartphone or tablet, you can record and edit a video straight from your device. In iMovie you can even add transitions, music, and captions. But if you’re making videos for your business, try to stay away from using the templates, they’re for personal use only (not commercial). There’s also a great Wiki on making a video with iMovie for more information.

2. Videoshop. This program is available as an app for $1.99 for Google and Android users, and there’s even a desktop version for Windows for the same price. You can trim videos, adjust the speed, and add subtitles or music.

3. Splice - Video Editor & Movie Maker. This app is free in the app store for Android and Apple users, and allows you to import videos from your device, trim, add effects, music, and allows you to upload directly to YouTube, Facebook, and Instagram. Although the app was created by GoPro Inc., your content does not need to come from a GoPro camera.

If you’re struggling to come up with ideas for your video, consider taking videos or photos of your work, a quick ‘how to’ tip for your customers, or just an introduction to you, your crew, or staff.

Benefits for BBB Accredited Businesses. 

Need a video? If your business is Accredited with Better Business Bureau, and you’re interested in having a video made for your business, check out our BBB Pro Tips program about how to have a video made for you. Or contact us at 916-443-6843 or

Upload your videos (and pictures) to your BBB Business Profile. One of the benefits of being a BBB Accredited Business, is the opportunity to upload pictures and videos directly to your profile. Use the business login to make changes, or email your media to with the request and your business name. 

By Danielle Spang

Disclaimer: Views expressed on this Blog are those of the individual author and do not necessarily reflect the views of BBB Serving Northeast California.