#BBBDonateYourSelfie: BBB Launches Social Media Campaign to Benefit Sacramento Food Bank & Family Services

October 31, 2017

WEST SACRAMENTO, CALIF., – Better Business Bureau serving Northeast California is launching a campaign to benefit Sacramento Food Bank & Family Services (SFBFS).

It’s simple: take a selfie and upload it to Facebook, Instagram, or Twitter with the hashtag #BBBDonateYourSelfie and Better Business Bureau (BBB) will donate $1 to SFBFS. And we challenge you to fit as many people in your selfie as you can, and for each person tagged in the photo, BBB will donate an additional dollar. #BBBDonateYourSelfie: A Campaign to Benefit Sacramento Food Bank & Family Services

“As a leader in advancing marketplace trust, Better Business Bureau recognizes the hard work and dedication Sacramento Food Bank & Family Services brings to the community. SFBFS helps those in need by moving them toward self-sufficiency and financial independence. Help us celebrate their work as a marketplace role model by ‘donating’ your selfie with the hashtag #BBBDonateYourSelfie all month long,” said Lynn Conner, President & CEO of BBB serving Northeast California.

“What a creative and inclusive way to fundraise this holiday season,” shares Kelly Siefkin, VP of Communications & Marketing for SFBFS. “Everyone loves taking selfies and now by using a hashtag and support from the Better Business Bureau, they can make an impact in our community and help improve a family in need.”

The campaign begins Wednesday, November 1, 2017 and ends Thursday, November 30, 2017. See the official rules at http://go.bbb.org/1P1Fsm5.

About Sacramento Food Bank & Family Services: Sacramento Food Bank & Family Services is a local, non-profit agency committed to serving individuals and families in need. With a staff of 83 and a volunteer force over 10,000 annually, Sacramento Food Bank & Family Services provides free emergency goods and services to 135,000 men, women and children each month.

About Better Business Bureau: For more than 100 years, Better Business Bureau has been helping people find businesses, brands, and charities they can trust. BBB serving Northeast California, founded in 1937 and serving 24 counties, is one of over 100 local, independent BBBs in the United States, Canada and Mexico. For reports on businesses and for information about BBB services, please visit our website at www.bbb.org/sacramento or call (916) 443-6843.

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For more information, please contact Danielle Hale at dhale@sacramento.bbb.org or 916-307-4195.