CARU is a membership organization directly funded by the children’s advertising industry. It is made up of toy and food manufacturers, media content providers, law firms and advertising agencies. CARU also has a growing number of international companies as supporters providing a Global reach to self-regulation Membership is available to those who support CARU’s mission of responsible advertising to children.

Financial support for CARU is determined by the amount of advertising dollars a company spends annually to reach children.

Wayne J. Keeley, Vice President & Director of CARU
Tel: 212-705-0112

Jay Black, Manager, Business Development & Marketing, CARU
Tel: 212-705-0111


3075 Beacon Blvd.
West Sacramento, CA 95691