BBB Accredited Business Profile



(800) 345-4543


46 years in business
2990 Innsbruck Dr
Redding, CA 96003-9303
Fax Numbers
  • (530) 223-7744
Additional Phone Numbers
  • (530) 223-7700
  • (530) 226-2667
Additional Email Addresses
BBB File Opened: 03/26/1990
Business Started: 02/01/1972
Business Incorporated: 02/18/1972 in CA
Type of Entity
Business Management
  • Ms. Jean Ashmun, Executive Assistant
  • Kim Winterburn, Controller
Contact Information
  • Ms. Kristy Brundin, Officer
Business Category
  • Insurance Companies
  • Accident Insurance
  • Life Insurance
  • Senior Insurance
  • Property Insurance

Products & Services
LifeHelp offers life insurance coverage for credit union members
Alternate Business Names
  • Cuenca & Associates Insurance Agency, Inc.
  • Lifehelp Insurance Administrative Services
Licensing, Bonding or Registration
This business is in an industry that may require professional licensing, bonding or registration. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.
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BBB Reason for Ratings

BBB rating is based on 13 factors: Get the details about the factors considered.

Licensing information is provided in the BBB Business Profiles to inform the public about industries that may require professional licensing, bonding, or registration. Better Business Bureau encourages you to check with the appropriate agency to be certain any requirements are currently being met.
BBB promotes truth in advertising by contacting advertisers whose claims conflict with the BBB Code of Advertising. These claims come to our attention from our internal review of advertising, consumer complaints and competitor challenges. BBB asks advertisers to substantiate their claims, change ads to make offers more clear to consumers, and remove misleading or deceptive statements.
BBB reports on known significant government actions involving the business's marketplace conduct.
BBB reports on a company that is out of business for one year from the date the company closes its doors or ceases to do business.
BBB reports on unauthorized use of the Better Business Bureau's name and/or logo for as long as the business continues to use it in any advertising, or for one year after the business ceases any repeated unauthorized uses.
BBB reports on a business’s bankruptcy as long as the business remains in bankruptcy.
BBB reports when mail sent to the business was returned by the Postal Service.




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