This Business Is Not BBB Accredited

(844) 303-3285

19 years in business

Gold River, CA 95670-4464
BBB File Opened: 04/12/2004
Business Started: 03/15/1998
Business Incorporated: 02/19/2010 in CA
Type of Entity
Business Management
  • Mr. Del Goodier, Owner
  • Ms. Sarah Whitehouse, Customer Relations Team Leader
Business Category
  • Beauty Supplies & Equipment
Alternate Business Names
  • Salu Beauty, Inc.


Alert is now a UK based company. is no longer located at 11344 Coloma Road Ste. 725 Gold River, CA 95670. BBB has received complaints from customers alleging that products returned to this address were unable to be delivered by the Post Office.


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BBB Reason for Ratings

BBB rating is based on 13 factors: Get the details about the factors considered.

Factors that affect the rating for include:

  • 35 complaint(s) filed against business
  • Failure to respond to 2 complaint(s) filed against business
  • 2 complaint(s) filed against business that were not resolved

Licensing information is provided in the BBB Business Profiles to inform the public about industries that may require professional licensing, bonding, or registration. Better Business Bureau encourages you to check with the appropriate agency to be certain any requirements are currently being met.
BBB promotes truth in advertising by contacting advertisers whose claims conflict with the BBB Code of Advertising. These claims come to our attention from our internal review of advertising, consumer complaints and competitor challenges. BBB asks advertisers to substantiate their claims, change ads to make offers more clear to consumers, and remove misleading or deceptive statements.
BBB reports on known significant government actions involving the business's marketplace conduct.
BBB reports on a company that is out of business for three years from the date the company closes its doors or ceases to do business.
BBB reports on unauthorized use of the Better Business Bureau's name and/or logo for as long as the business continues to use it in any advertising, or for one year after the business ceases any repeated unauthorized uses.
BBB reports on a business’s bankruptcy as long as the business remains in bankruptcy.
BBB reports when mail sent to the business was returned by the Postal Service.


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