BBB Issues Warning of Local Military Clothing Company

November 16, 2017

Better Business Bureau serving Eastern North Carolina (BBB) is warning consumers about Love & War Clothing, an online retailer based in Raeford, NC, selling custom apparel aimed at military consumers. The company has an F rating with BBB, and 97 complaints have been filed on the business in the last three years. BBB has also received more than 4,500 inquiries on the company, 23 negative reviews and one positive review in the last three years from customers detailing their experiences with Love & War Clothing.

Multiple complaints state customers have been charged for orders they never received, and the business has been unresponsive to phone calls and emails. The company’s website previously stated an order’s turnaround can be from 25 to 45 business days, but some consumers state they have waited over three months and still haven’t received their orders or heard from the business.

Previously, there was a notice on the company’s website stating it was not accepting new orders and would reopen in August 2017 for new orders, but it did not give a specific date.  However, the company’s domain name expired October 1, 2017, and the website is now pending renewal or deletion.

BBB has attempted to contact Love & War Clothing numerous times via phone, mail and email. Mail was returned undeliverable, and phone calls and emails have gone unanswered.

Through the North Carolina Secretary of State’s Office, BBB has been able to verify that the owner of Love & War Clothing has opened a storefront boutique, Southern Alternative, LLC, in Fayetteville, NC. Phone calls to Southern Alternative have also gone unanswered.

BBB offers the following tips for online shopping:

Check with BBB. It is important to do your homework before purchasing an item online. Always be sure to check out retailers at before you shop. Searching a business online with BBB will provide you with a letter grade of the business, history of complaints and verified customer reviews.

Shop with a credit card. In case of a fraudulent transaction, a credit card provides additional protections; it’s easier to dispute charges that you didn’t approve or if you have not received your product. Debit cards, prepaid cards and gift cards don’t provide the same protections as a credit card. It is also important to note that some online money transfer sites, such as PayPal, do offer protections as well.

Read the Fine Print. When shopping online, be sure to take your time and read the fine print before submitting your order. Look for the return policy; although many online orders can be returned for a full refund, others have restocking fees. Some items cannot be returned; know before you buy.

Keep documentation of your order. Save a copy of the order confirmation until you receive the item and are satisfied. Be sure to know and understand the return policy, and keep this documented with your purchase records.