BBB Accredited Business Profile

Institute For Vibrant Living

Institute For Vibrant Living

(800) 720-1245

Institute For Vibrant Living

15 years in business
661 E Howards Rd Ste C
Camp Verde, AZ 86322-6521
Fax Numbers
  • (866) 703-1186
Additional Phone Numbers
  • (928) 567-5175
  • (800) 218-1379
Additional Email Addresses
BBB File Opened: 03/12/2002
Business Started: 09/10/2001
Business Started Locally: 09/10/2001
Business Incorporated: 02/27/2010 in IN
Type of Entity
Business Management
  • Mr. William Ruble, President/COO
Business Category
  • Vitamins & Food Supplements
Alternate Business Names
  • Naturmed, Inc.
  • SeaNu Hair
BBB accredited business


Advertising Review

The National Advertising Division (NAD) has recommended that the Institute for Vibrant Living (IVL)  discontinue a wide range of expressed claims and testimonials for the company’s Alleviate dietary supplements.

The Council for Responsible Nutrition filed challenges with the NAD regarding advertising IVL was running.  The Institute for Vibrant Living argued that all of its claims were supported by competent and reliable competent evidence in the... Read More


This business provides all natural health supplements by catalog, direct mail and online.

BBB Reason for Ratings

BBB rating is based on 13 factors: Get the details about the factors considered.

Licensing information is provided in the BBB Business Profiles to inform the public about industries that may require professional licensing, bonding, or registration. Better Business Bureau encourages you to check with the appropriate agency to be certain any requirements are currently being met.
BBB promotes truth in advertising by contacting advertisers whose claims conflict with the BBB Code of Advertising. These claims come to our attention from our internal review of advertising, consumer complaints and competitor challenges. BBB asks advertisers to substantiate their claims, change ads to make offers more clear to consumers, and remove misleading or deceptive statements.
BBB reports on known significant government actions involving the business's marketplace conduct.
BBB reports on a company that is out of business for three years from the date the company closes its doors or ceases to do business.
BBB reports on unauthorized use of the Better Business Bureau's name and/or logo for as long as the business continues to use it in any advertising, or for one year after the business ceases any repeated unauthorized uses.
BBB reports on a business’s bankruptcy as long as the business remains in bankruptcy.
BBB reports when mail sent to the business was returned by the Postal Service.

Institute For Vibrant Living

Institute For Vibrant Living


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