2017 Torch Award Winners Announced by BBB of Central Oklahoma

Two Regional Award Winners Advance to Compete for National Recognition
June 20, 2017

Better Business Bureau® of Central Oklahoma (BBB) recently announced the winners of the 2017 Torch Award for Ethics. 

The BBB Torch Award for Ethics is intended to spotlight the practices of organizations that generate a high level of trust, among their employees, customers, and their communities. The competition was created to honor businesses that demonstrate their commitment to trust and marketplace ethics, and the award embodies BBB’s mission to be the leader in advancing marketplace trust.

In this rigorous competition, businesses from 54 counties in BBB of Central Oklahoma’s service area completed a meticulous application process to illustrate their commitment to ethics and community leadership.

“We are honored to present the most prestigious award a BBB can give a business to these outstanding and deserving Oklahoma companies,” said Kitt Letcher, president and CEO of Better Business Bureau of Central Oklahoma. “These awards demonstrate the pinnacle of commitment to the highest ethical business standards of trust toward customers, employees and the communities in which they do business.”

The 1 to 10 employee, category winner was Levant Technologies out of Norman.   Levant is an Oklahoma custom website design and app development firm that currently has over 500 clients across the United States, as well as a growing market of mobile websites and applications designed to operate on the ever growing marketplace of mobile device and tablet stores. 

LifeSquire was the business taking home top honors in the 11 to 49 employees category.  A personal concierge service startup guided by its mission which is simply “to be a blessing”.  Since its inception in 2009 LifeSquire has experienced tremendous success, grown into a franchisor, and been highlighted multiple times in the press and online for its commitment to service and exemplary operations. 

United Way of Central Oklahoma was this year’s nonprofit winner. United Way of Central Oklahoma is committed to improve the health, safety, education and economic well-being of individual families in need in central Oklahoma by connecting community resources with responsive and accountable health and human services agencies.

The companies underwent a lengthy application process and were judged on six criteria; Leadership Commitment to Ethical Practices, Communication of Ethical Practices, Leadership Practices to Unify the Organization, Organizational Commitment to Performance Management Practices, Organizational Commitment to Ethical Human Resource Practices, and Organizational Commitment to the Community.  The awards were presented at each of the businesses offices so the companies and their employees could celebrate their achievement.

Levant Technologies and LifeSquire are now qualified and entered into the 2017 International Torch Awards for Ethics. Presented annually since 1996, the International Torch Awards for Ethics honors companies who demonstrate best practices in leadership character and high standards of organizational ethics that benefits their customers, employees, suppliers, shareholders, and communities. To enter the International Torch Awards for Ethics, a business must first be a winner of their local BBB award program.


Quotes from recipients:


Levant Technologies –

"We help others grow. Levant makes a positive impact on the economy and many families’ livelihood by helping local business owners, non-profits, and entrepreneurs achieve their dream.  Each of our staff members strive to see our Family Values of Integrity and Flexibility in action every day during the Customer Experience. We actively listen to their needs and become passionate about their specific products and services to the point where 'ethics' manifests into 'treating customers like family'. There's no other way to envelop the true love we have for our customers."

Stacy Eads, CEO 


LifeSquire –

“LifeSquire considers running an ethical business one of our core values. We consider integrity to be doing the right thing even when no one is watching, which means we treat our staff like our best clients, and treat our clients with care, love and servants heart. We are honored to be selected as a recipient of the 2017 Torch Award for Ethics and are proud to be involved with BBB and in our local community!”

Valerie Riley,  Founder


United Way of Central Oklahoma –

“It is incumbent upon every United Way of Central Oklahoma employee and volunteer to annually review, sign and comply with our Code of Ethics which is based on our mission and guided by the fundamental values of integrity, impact, volunteerism, inclusiveness, and leadership. Being recognized by the Better Business Bureau of Central Oklahoma as a winner of the Better Business Bureau Torch Awards for ethics for 2017 is not only a source of great pride for our staff and Board of Directors, it is a seal of approval and mark of confidence that validates our work with our Partner Agencies and the citizens they serve and assures our donors that we are trustworthy stewards of their donated funds.”

Debby Hampton, President & CEO