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BBB Reliability Report for

Waterfront Rescue Mission, Inc.

This charity does not meet one or more of the 20 Standards for Charity Accountability.
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Name: Waterfront Rescue Mission, Inc.
Phone: (850) 478-4027
Fax: (850) 478-4082
Address: 380 W Herman St
Pensacola, FL 32505-5249
Report Creation Date: December 22, 2003
Report Expiration Date: November 1, 2018
Principal: Mick Breault, Chief Executive Officer
Customer Contact: Mick Breault, Chief Executive Officer - (850) 478-4027
File Open Date: August 2003
Type of Business: Charity - Local

Additional DBA Names

Waterfront misson
Waterfront Rescue Mission Inc. of Alabama
Waterfront Rescue Mission Foundation, Inc

Stated Purpose

Waterfront Rescue Mission strives to serve the Lord through all of its services. The aim of Waterfront Rescue Mission is to "Demonstrate God's Goodness by Providing Rescue and Recovery Services in Jesus' Name."

Evaluation Conclusions

This organization has been evaluated according to the 20 BBB Standards for Charity Accountability. Donors must decide for themselves the relative importance of the Standards in question.

Waterfront Rescue Mission, Inc. does not meet the following 1 Standards for Charity Accountability.

11:Make available to all, on request, complete annual financial statements prepared in accordance with generally accepted accounting principles.

Website provides a link to Guidestar for the IRS Form 990, but does not provide access to the audited financial statements.

The following Standard for Charity Accountability was either not in effect or did not apply to this charity at the time of the evaluation.

19: Clearly disclose how the charity benefits from the sale of products or services (i.e., cause-related marketing) that state or imply that a charity will benefit from a consumer sale or transaction. Such promotions should disclose, at the point of solicitation: (a) the actual or anticipated portion of the purchase price that will benefit the charity (e.g., 5 cents will be contributed to abc charity for every xyz company product sold), (b) the duration of the campaign (e.g., the month of October), (c) any maximum or guaranteed minimum contribution amount (e.g., up to a maximum of $200,000).

Waterfront Rescue Mission, Inc. meets the remaining 18 Standards for Charity Accountability.


Waterfront Rescue Mission, founded in 1949 in Pensacola, Fla., is a national and local leader in Rescue and Recovery services.
The Mission's core purpose is to serve the needs of the homeless and the addicted by providing Bible-based, life-changing services and programs.
Often, change begins with a warm meal, clothing, shower, laundry service, or access to Veterans' assistance and medical care. These services are among those offered at our Day Resource Center, helping meet the immediate needs of about 100 men, women, and children each day. Individuals are connected to services in the community to help them get on the path to self-sufficiency.
Waterfront helps men each year by providing almost 100,000 nights of shelter in a trusted and safe environment. If circumstances warrant, men may stay for an extended period while they work and save money for housing. Veterans have their own dorm, while staff connects them to Veterans' services and medical care. Respite dorms are equipped with hospital beds, allowing homeless men with injury or illness a safe place to recover.
The Mission's Recovery Program has helped thousands of men overcome addiction, equipping them to lead self-sufficient, productive lives. The Bible-based curriculum offers a rigorous program of teaching, counseling, life skills training, and job readiness.
Studies show that each homeless person cost tax payers about $31,000 per year. Waterfront empowers individuals to success, turning them into tax payers, rather than tax burdens, saving the community millions each year.

For the year ended December 31, 2015, Waterfront Rescue Mission, Inc.'s program expenses were:

Total Program Expenses:$10,572,000


Chief Executive Officer:Devin Simmons, President
CEO Compensation:$110,000
Highest Paid Executive:Mick Breault
Highest Paid Executive Compensation:$98,926
Chair of the Board:Pete Jones
Chair's Profession / Business Affiliation:Realtor
Board Size:5
Paid Staff Size:211 Part Time and 92 Full Time.

Fund Raising

Method(s) Used:Fund raising methods include: Direct Mail Appeals, Telephone Appeals, Invitations to Fund Raising Events, Print Advertisements, Television, Radio, Grant Proposals, Internet, Door to Door Appeals, Planned Giving Arrangements, and Membership Appeals.

Tax Status

This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.


According to Waterfront Rescue Mission, Inc.'s Audited financial statements for the year ended December 31, 2015:

 Total Income:$11,652,000
Expenses     % of total
% of total
  Programs: $10,572,000   80.28% 90.73%
  Fund Raising: $877,000   6.66% 7.53%
  Administrative: $1,720,000   13.06% 14.76%
  Other: $0   0.00% 0.00%
  Total Expenses: $13,169,000
* Excess of Expenses over Income$1,517,000
Beginning Net Assets$14,725,000
Ending Net Assets:$13,208,000
Total Assets$25,352,000
Total Liabilities$12,144,000

* Excess for the year indicates the portion of income remaining after expenses.

Additional Contact Information

Additional Addresses
110 Hollywood Blvd SE
Fort Walton Beach, FL  32548-4923

348 W Herman St
Pensacola, FL  32505-5249
Tel: (850) 436-7868

PO Box 870
Pensacola, FL  32591-0870

112 Hollywood Blvd SE
Fort Walton Beach, FL  32548-4923
Tel: (850) 796-0700

279 N Washington Ave
Mobile, AL  36603
Tel: (251) 433-1847

Additional Phone Numbers
Tel: (850) 244-2726

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Industry Tips

Charitable Giving Tips

Ten Tips for Better Giving

Most charities are honest and ethical, but questionable solicitors are counting on the fact that you won't bother to check out the charity before you give. Here is some basic wise giving advise:

1. Watch out for similar names. As there are many charities raising funds for similar causes, some charity names sound the same. Be sure to look at the name carefully, because the charity soliciting you may not be the one you have in mind.

2. Do not be pressured to make an immediate gift. Be wary of solicitors that demand an "on the spot donation." Charities should welcome your gift whenever you want to send it.

3. Question vague appeals. Appeals should clearly identify the charity's programs. Watch out for appeals that are strong on identifying a problem, but weak on describing what specifically the charity intends to do about it.

4. Do not give out personal information to phone solicitors. Don't give out credit card numbers, checking account numbers or any other personal information to unknown telephone solicitors.

5. Do not give cash. Write out a check to the charity's full official name, not to an individual or third party that may be collecting the donation.

6. Keep record of your donations (receipts, canceled checks and bank statements) so you can document your charitable giving at tax time. (Note: The IRS requires donations of $250 or more to be substantiated through a written receipt from the charity.)

7. If you want a deduction, make sure the organization is a charity. There are many different types of soliciting nonprofit organizations. Most appeals will indicate if the organization is eligible to receive gifts deductible as charitable donations. (To be sure, review the list of organizations in IRS Publication 78 or ask the charity for a copy of its tax exempt status determination letter.)

8. Don't hesitate to ask the charity for written information on its programs and finances. This tip can be particularly helpful in responding to phone appeals from charities that interest you.

9. To verify if a charity is registered to solicit, contact your state government. In most cases, this will be the state's office of the attorney general. Remember that state registration does not mean "approval, " it means the group has filed the appropriate forms.

10. Report bad practices. Contact your Better Business Bureau and your state's Attorney General office about solicitation problems.

ID: 90002739
Report as of January 19, 2018 14:55
Copyright© 2018 Better Business Bureau

An organization may change its practices at any time without notice. Donors must decide for themselves the significance of any variation from BBB Standards, taking into account the relative importance of the practice in question in the context of the organization's total performance.

This report reflects the results of an evaluation of informational materials provided voluntarily by the organization. The report is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgement.

This report is not to be used for fund raising or promotional purposes.

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