Wise Giving Wednesday: Storytelling in Charity Appeals

August 02, 2017

Last November, I wrote an article that appeared in the Huffington Post in which I shared a very personal story from my childhood to help make a point about encouraging collaboration among charitable organizations. I received a lot of feedback from that posting, in part, because of the emotional impact of the recollection. It got readers’ attention and probably encouraged many to review the rest of the piece. 

I mention the above since most successful charity appeals today use stories to help attract attention and motivate the recipients to contribute. A story about how someone was personally affected by the problem the charity is seeking to address and how he/she was helped by the organization enables donors to relate to the issue and understand things that statistics alone may not be able to explain. 

To read the entire article, click here.

Wise Giving Alliance