Consumer Code of Ethics



Code of Ethics

The Better Business Bureau’s mission is to promote, develop and encourage an ethical marketplace. The public shares the responsibility for maintaining an ethical marketplace. Therefore, the following Code of Ethics has been established to guide the public in this role.

  • Education. Know your rights and responsibilities, comparison shop, read contracts, and ask questions before you buy. Investigate offers that sound too good to be true.

  • Truthfulness. Don’t return used goods under the pretense that they are damaged if they are not. This practice, as well as price tag switching and shoplifting (or failure to report shoplifters), costs all consumers in terms of time and money.

  • Honest. Exhibit the same kind of honesty you expect to receive from business firms. If a sales clerk makes a mistake in your favor, point it out as quickly as you would a mistake in the company’s favor.

  • Integrity. Live up to your obligations. Enter agreements in good faith, and pay your bills when they are due. If you can’t, inform the merchant and explain why.

  • Courtesy. Recognize that store employees are individuals. Treat them as you wish to be treated.

  • Sensibility. Don’t make unreasonable demands. Respect the firm’s right to limit services and products offered. Don’t expect to get something for nothing. Remember, always turn to your BBB for assistance with any marketplace decision or dispute.

Ethics and equity and the principles of justice do not change with the calendar.
-D. H. Lawrence