Character Foundation of North Alabama

Our Character Matters

The Character Foundation of North Alabama (CFNA) is sponsored by the Better Business Bureau of North Alabama and has a vision that “North Alabama will be a nationally recognized community of character.”  We believe “Our Character Matters” and that character is a crucial component of the community infrastructure. Improving the character for all our community is our goal.

Mission: To be the catalyst for identifying, implementing and sustaining an unwavering commitment to character by developing a core framework to be used across all community segments.  

Leadership FrameworkA framework of ethical characteristics, or defined "character ethics" – that support effective leadership and positive, flourishing relationships.

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TRUST! AssessmentAn excellent all-employee tool for organizations to gain a diagnosis and determine next steps for building a trust-advancing culture.

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TRUST! FrameworkTrust in the marketplace is a direct result of how well high character individuals employ highly competent business practices to create a trustworthy business. Learn the six TRUST! principles.

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