BBB Offers #GivingTuesday Advice

Give, but give wisely.
November 22, 2016
Huntsville, AL (November 22, 2016) -- #GivingTuesday is a global day of giving that takes place this year on November 29, 2016. Created in 2012, #GivingTuesday was started by the Belfer Center for Innovation & Social Impact team at the 92nd Street Y to celebrate and support giving during the holidays. Following the shopping rushes of Black Friday, Small Business Saturday, and Cyber Monday, #GivingTuesday is often regarded as the start of the charitable season. Last year 700,000 donors across 71 countries joined forces to raise $116.7M in online donations.

"Giving Tuesday reminds all of us to pause during the rush of the holiday season to consider those less fortunate and the charities that serve them," said Elizabeth Garcia, President and CEO of BBB North Alabama. "Don't forget to give to your favorite charity during the holidays but, before you do, be sure to check out local charities at and national charities at"
This #GivingTuesday, your BBB is here to help charities and donors make the most of the day by offering resources to charities to help them get involved and tips for donors to help them make wise giving decisions.
Looking for ways to get your non-profit involved? Start here:
  • Take Advantage of Ready-To-Use Materials: Visit the #GivingTuesday website ( for free toolkits, sample messages, logos and more.
  • Set Up Your Online Donation Page: Log in to your free JustGive nonprofit account to customize your existing donation page (
  • Reach Out to Your Network: Spread the word about your campaign through email communications and social media posts. Be sure to #GivingTuesday in all your online communications!
  • Follow Up with Donors: Make sure to thank your donors, share the final total raised, and communicate the impact their donations will have.


Planning to participate in charitable giving? Keep these tips in mind:
  • What's In a Name: Be on the lookout for name similarities. When charities seek out support for the same cause, their names are often similar. Before you give, be sure you have the exact name of the charity you want to support.
  • Charity Disclosure: Avoid charities that don't disclose. Although participation is voluntary, charities that don't disclose any of the requested information to BBB WGA raise a critical red flag for donors. Visit or to find out if your selected charity is a nondisclosure.
  • Take Your Time: Avoid on-the-spot donation decisions from unfamiliar organizations. The holidays bring a higher frequency of donation requests outside public locations. Don't succumb to pressure to make an immediate giving decision. Responsible organizations will welcome your gift tomorrow as much as they do today.
  • Do Your Research: Visit to research if local charities have met the in-depth evaluations of the 20 BBB Standards for Charity Accountability. Visit to research national charities.
  • Give a Guide: Request a free Holiday issue of the BBB Wise Giving Guide to be sent to a friend or family member this giving season! The guide features evaluation results for thousands of charities. Simply email with "Free Guide" in the subject line, and a name and address of where you'd like the guide to be sent to. 
  • The following local charities have met all 20 Standards and committed to the high standards of Charity Accountability: Huntsville-Madison County Senior Center, Inc., CASA of Madison County, Hospice of Marshall County- Shepherd's Cove, Hospice of the Valley, Inc., National Children's Advocacy Center, Inc., Greater Huntsville Humane Society, Inc., Huntsville Rehabilitation Foundation (DBA Phoenix), United Way of Madison County, Inc., Choose Life of North Alabama, Inc., Still Serving Veterans,, Women's Business Center of North Alabama, The CARE Center, Inc.

Also visit for tips throughout this holiday season.