Oprime Aquí Para Español

Start Business Review
BBB Reliability Report for

Hospice of the Valley, Inc.

A BBB Accredited Charity since 06/14/2005.

This BBB Accredited Charity meets all 20 Standards for Charity Accountability and is a Seal Holder.
End Business Review Header
BBB issues Charity Reports on all organizations, whether or not they are BBB accredited. If an organization is a BBB Accredited Charity, it is stated in this report.

Is this report helpful? Yes | No
Name: Hospice of the Valley, Inc.
Phone: (256) 350-5585
Fax: (256) 350-3769
Address: 216 Johnston St SE
Decatur, AL 35601-2516
Website: www.hospiceofthevalley.net
Report Creation Date: August 21, 2017
Report Expiration Date: August 21, 2018
Original Business Start Date: May 1984
Principal: Ms. Debbie Heard, CEO
Customer Contact: Ms. Debbie Heard, CEO - (256) 350-5585 or
Email Address:
Entity: Corporation
Incorporated: May 1984, AL
Employees: 48 FT, 1 PT, 150 Volunteers, 87 PRNs
Type of Business: Hospice, Charity - Local, Home Care, Home Health Care, Medical Equipment, Nursing, Senior Home Care, Skilled Home Health Care
BBB Accreditation: Yes

Stated Purpose

The purpose of Hospice of the Valley is to provide exceptional care and support for those facing serious illness, death and grief.

Evaluation Conclusions

This organization has been evaluated according to the 20 BBB Standards for Charity Accountability. This organization meets all those Standards and is a BBB Accredited Charity.

BBB Charity Seal Participation

Charities that meet the Standards for Charity Accountability are eligible to participate in BBB Wise Giving Alliance Charity Seal program. The seal, which can be displayed on the charity's web site and in printed materials, helps inform the public that the charity meets these standards. This organization participates in this program.


The organization provides each hospice patient with a nurse, personal care aide, social worker, chaplain and volunteers, and pays for all durable medical equipment and medications related to the terminal diagnosis. Hospice also provides at - home palliative care to provide symptom management and comfort care for those suffering from serious illness. In addition, the Community Bereavement Center provides bereavement support and support groups for adults and children. Speakers and educational workshops are also provided to the community.

Total Program Expenses:$2,928,183


The organization's board meets quarterly.

Chief Executive Officer:Debbie Heard - Chief Executive Officer
CEO Compensation:$87,512
Highest Paid Executive:Chief Executive Officer
Highest Paid Executive Compensation:$87,512
Chair of the Board:Christ Priest
Chair's Profession / Business Affiliation:Attorney
Board Size:12
Paid Staff Size:48 FT Full Time. 1 PT Part Time.

Fund Raising

Method(s) Used:United Way, Direct Mail Appeals, Invitations to Fund Raising Events, Print Advertisements, Corporate Solicitations, Grant Proposals

The charity does not hire an outside fundraiser.

Tax Status

This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.


According to Hospice of the Valley, Inc.'s Audited financials and 990 for the year ended December 31, 2016:

 Medicare & Medicaid$3,031,544
  Private insurance$219,037
  Support and contributions$22,856
  Fund raising$131,585
  Investment income$22,157
 Total Income:$3,454,056
Expenses     % of total
% of total
  Programs: $2,928,183   77.84% 84.78%
  Fund Raising: $35,842   0.95% 1.04%
  Administrative: $797,742   21.21% 23.10%
  Other: $0   0.00% 0.00%
  Total Expenses: $3,761,767
* Excess of Expenses over Income$307,711
Beginning Net Assets$2,671,214
Ending Net Assets:$2,267,760
Total Assets$2,515,008
Total Liabilities$247,248

* Excess for the year indicates the portion of income remaining after expenses.

Additional Contact Information

Additional Addresses
PO Box 2745
Decatur, AL  35602-2745
Ms. Debbie Heard, CEO

Additional Email Addresses

Back to top

Industry Tips


In an effort to assist you in making a responsible decision, the BBB suggests you follow these guidelines:

1. Use your head as well as your heart. Beware of telephone solicitations. The ultimate telephone solicitation scam can result when callers secure your pledge for a donation to a non-existent charity.

2. If you are tempted to respond to a telephone appeal, request that literature be sent to you along with the organizations latest financial statement BEFORE you make a contribution. This information will allow you to determine how much of your donation actually goes to the cause, how much to fund raising and administrative costs.

3. Beware of "runners" who will be right over to pick up your check.

4. Never make cash donations, always pay by check with the endorsement made out to the charity, not the person collecting.

Bona fide solicitors will welcome the requests, and gladly furnish the information, bogus solicitors will not be able to provide this information or will attempt to talk themselves out of an uncomfortable situation and go on to a less "educated giver".

ID: 5003354
Report as of June 24, 2018 09:19
Copyright© 2018 Better Business Bureau

An organization may change its practices at any time without notice. Donors must decide for themselves the significance of any variation from BBB Standards, taking into account the relative importance of the practice in question in the context of the organization's total performance.

This report reflects the results of an evaluation of informational materials provided voluntarily by the organization. The report is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgement.

This report is not to be used for fund raising or promotional purposes.

| More
What is a BBB Accredited Business?
What are BBB Ratings?


What is a BBB Business Review?

We offer free reviews on businesses that include background, licensing, consumer experience and other information such as governmental actions that is known to BBB. These reviews are provided for businesses that are BBB accredited and also for businesses that are not BBB accredited.


BBB Reporting Policy

As a matter of policy, BBB does not endorse any product, service or business.

BBB Business Reviews are provided solely to assist you in exercising your own best judgment. Information in this BBB Business Review is believed reliable but not guaranteed as to accuracy.

BBB Business Reviews generally cover a three-year reporting period. BBB Business Reviews are subject to change at any time.