Skip to main content

Cookies on BBB.org

We use cookies to give users the best content and online experience. By clicking “Accept All Cookies”, you agree to allow us to use all cookies. Visit our Privacy Policy to learn more.

Cookie Preferences

Many websites use cookies or similar tools to store information on your browser or device. We use cookies on BBB websites to remember your preferences, improve website performance and enhance user experience, and to recommend content we believe will be most relevant to you. Most cookies collect anonymous information such as how users arrive at and use the website. Some cookies are necessary to allow the website to function properly, but you may choose to not allow other types of cookies below.

Necessary Cookies

What are necessary cookies?
These cookies are necessary for the site to function and cannot be switched off in our systems. They are usually only set in response to actions made by you that amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not work. These cookies do not store any personally identifiable information.

Necessary cookies must always be enabled.

Functional Cookies

What are functional cookies?
These cookies enable the site to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly.

Performance Cookies

What are performance cookies?
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Marketing Cookies

What are marketing cookies?
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant content on other sites. They do not store personal information directly, but are based on uniquely identifying your browser or device. If you do not allow these cookies, you will experience less targeted advertising.
      Country
          Country

          Find a Location

          Keith Pierson Toyota, Inc. has 1 locations, listed below.

          *This company may be headquartered in or have additional locations in another country. Please click on the country abbreviation in the search box below to change to a different country location.

            Country
            Please enter a valid location.

            Business ProfileforKeith Pierson Toyota, Inc.

            New Car Dealers
            BBB accredited business

            At-a-glance

            Customer Reviews

            1.33/5stars

            Average of 18 Customer Reviews

            Customer Complaints

            9 complaints closed in last 3 years

            4 complaints closed in last 12 months

            BBB Rating & Accreditation

            Accredited Since: 3/12/2002

            Years in Business: 42

            Customer Reviews are not used in the calculation of BBB Rating

            Overview of BBB Rating

            Related Categories

            Business Details

            BBB File Opened:
            3/5/2002
            Years in Business:
            42
            Business Started:
            1/1/1982
            Business Started Locally:
            1/1/1982
            Business Incorporated:
            10/1/2001
            Accredited Since:
            3/12/2002
            Licensing Information:
            This business is in an industry that may require professional licensing, bonding or registration. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.
            BBB records show a license number of 6637, 6635, 6634 for this business, issued by City of Jacksonville

            These agencies may include:

            City of Jacksonville

            117 W. Duval St.

            Jacksonville FL 32202

            (904) 630-2489

            http://www.coj.net

            BBB records show a license number of VF1002209-1 & 2 for this business, issued by Department of Motor Vehicles

            These agencies may include:

            Department of Motor Vehicles

            Tallahassee FL null

            (850) 617-3003

            http://www.flhsmv.gov

            BBB records show a license number of MV0901955 for this business, issued by Florida Office of Financial Regulation

            These agencies may include:

            Florida Office of Financial Regulation

            200 East Gaines St

            Tallahassee FL 32399

            (850) 410-9895

            http://www.flofr.com/StaticPages/VerifyALicense.htm

            BBB records show a license number of MV38044 for this business, issued by Florida Consumer Services

            These agencies may include:

            Florida Consumer Services

            2005 Apalachee Parkway, Terry Lee Rhodes Building

            Tallahassee FL 32301

            (800) 435-7352

            https://csapp.800helpfla.com/CSPublicApp/AZGuide/AZGuideSearch.aspx

            Type of Entity:
            Corporation
            Alternate Business Name
            • Keith Pierson Toyota
            Business Management
            • Ms. Kylie Shell, Executive Assistant
            Contact Information

            Principal

            • Ms. Kylie Shell, Executive Assistant

            Customer Contact

            • Ms. Kylie Shell, Executive Assistant
            Additional Contact Information

            Fax Numbers

            • (904) 899-5860
              Primary Fax

            Industry Tip

            BBB Tip: Buying a new car

            Customer Complaints

            9 Customer Complaints

            Need to file a complaint? BBB is here to help. We'll guide you through the process. How BBB Processes Complaints and Reviews

            File a Complaint

            Most Recent Customer Complaint

            01/05/2024

            Complaint Type:
            Problems with Product/Service
            Status:
            Answered
            I had an issue arise with my tacoma in late April 2023, I called a different toyota dealership that I was using at the time and scheduled an appointment because my power window wasnt working on my driver window, I explained the issue and scheduled an appointment for the following Wed. May 4, 2023. Unfortunately on May 2, 2023 my truck was hit on highway 23 by a 17 year old child who was ticketed for reckless driving for texting and driving and deemed at fault therefore his insurance covered my repairs at the body shop of their choosing. I called the toyota dealership and explained i was in an accident and needed to cancel my window appointment until my other repairs were complete and my truck was returned to me. I was met with no issue, told to reach back out when I got my truck back. I received my truck back and of course the window was still not functioning as it wasnt prior so rather than scheduling an appointment immediately i waited for my 30k mile oil change (27k miles at the time of my accident) to address it with my service advisor. Fast forward to Dec. 26 i bring my truck in for service and ask for window to be addressed, long story short am being told regardless of ALLLL documentation that my window wasnt working prior to my accident that my warranty will no longer cover the parts/repair. When trying to get somewhere and explain the situation to service advisor we walk out to my *********** open the door to hear rattling around loose parts that were absolutely not there prior to me dropping truck. When service director got involved and was extremely rude and dismissive telling me i was wrong and truck HAD to be making the noise that morning he finally agreed to take off door panel and address, immedietly parts fell from the bottom of the door panel and i looked at him and said youre still going to tell me my door was put back together the way it was? I was dismissed from dealership and told to contact toyota customer care to file grievence.
            Read More

            Customer Reviews

            18 Customer Reviews

            What do you think? Share your review.

            How BBB Processes Complaints and Reviews

            Start a Review

            Most Recent Customer Review

            Robiin L

            5 stars

            02/25/2024

            *************** was my service advisor. He was very friendly and professional! He answered all my questions and made my wait less stressful, organizing a shuttle to take me and pick me up from the shopping center. He kept me updated on the progress of my car. I would highly recommend **** as a service advisor!

            Local BBB

            BBB Serving Northeast Florida & The Southeast Atlantic

            BBB Reports On

            BBB reports on known marketplace practices.

            BBB Business Profiles may not be reproduced for sales or promotional purposes.

            BBB Business Profiles are provided solely to assist you in exercising your own best judgment. BBB asks third parties who publish complaints, reviews and/or responses on this website to affirm that the information provided is accurate. However, BBB does not verify the accuracy of information provided by third parties, and does not guarantee the accuracy of any information in Business Profiles.

            When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints.

            BBB Business Profiles generally cover a three-year reporting period. BBB Business Profiles are subject to change at any time. If you choose to do business with this business, please let the business know that you contacted BBB for a BBB Business Profile.

            As a matter of policy, BBB does not endorse any product, service or business.