Advertising Best Practices for Businesses

Be a Champion for Honest and Ethical Ads

BBB offers businesses practical tips and rules of the road for honest and ethical advertising.

Our advertising standards, known as the BBB Code of Advertising, were created to help all advertisers promote trust and honesty in the marketplace, regardless of industry. 

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BBB's team of Ad Reviewers is here to help you make your ads as honest and ethical as possible.

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Don't speed through disclosures and disclaimers. You could wreck your advertising!

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Worried about those ads? Just use these tips to hammer out the details of your advertising.

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Not all advertising sparkles! Find out three commonly misused ad claims for jewelry.

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Don’t Risk Having To Remove Your Moving Ads!

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Don’t Get Stuck in the Weeds Advertising Landscaping Services!

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Don’t Spend the Summer Sweating about your Ads!

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Emails educate businesses about advertising best practices.

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