Complaints Claim Loosely Store Doesn’t Deliver Ordered Items

February 26, 2018

BBB Metro New York Alert: 
Complaints Claim Loosely Store Doesn’t Deliver Ordered Items

Better Business Bureau Serving Metropolitan New York is issuing an alert to shoppers concerning Loosely Store, an online retailer reportedly located in New York. This alert and Loosely Store’s “F” rating are the result of the number of complaints against the business received by BBB Metro NY.

Since December 15, 2017, BBB Metro NY has closed 95 complaints, 19 of which remain unanswered by the business, in addition to 63 pending complaints that are still in the process of resolution. BBB Metro NY has also received 37 negative customer reviews and over 50 reports are posted on BBB’s Scam TrackerSM system regarding Loosely Store.

“It is relatively easy to make questionable websites appear inviting to a shopper,” said Claire Rosenzweig, President and CEO of BBB Serving Metropolitan New York. “The sellers may also use appealing advertising on social media to lure you in. Consumers should research the products they want to buy, then do some comparison shopping, check reviews for the website from which they want to purchase, and read BBB Business Profiles. Shop at recognized and reliable retailers and be extra careful if a retailer is unknown to you.”

The majority of complaints received about Loosely Store involve blankets ordered for holiday gifts that were reportedly not delivered on time, and many orders that were allegedly never received. Many complainants who did receive the blankets reported that they were of poor quality and often of a much smaller size than they were led to believe.

Multiple consumers filing complaints allege that the business is not responsive to their email and phone inquiries about the status of orders and requests for refunds. They were reportedly told that items are in transit and cannot be refunded; some reported being given invalid shipping tracking numbers.

Many consumers noted that they purchased items from Loosely Store as a result of advertising seen on social media sites including Instagram and Facebook.

Loosely Store operates a website at The domain was privately registered in August 24, 2017 with a Toronto, Ontario address.

In early January 2018, a person who identified himself as the company's general manager replied to BBB Metro NY's Pattern of Complaints inquiry email. He reported that the company was working to resolve the problems consumers were having and said that the company is located in Spain. However, consumers often note that items are shipped from China and are told that in order to return an item for a refund the item must be shipped back to China. BBB Metro NY requested the company provide a detailed statement about how it intends to address the pattern of complaints, but, to date, has heard nothing further from the business. 

BBB Metro NY urges consumers to be cautious when dealing with Loosely Store. Consumers may submit complaints or reviews for the company via its BBB Business Profile at

BBB offers Tips for Smart Shopping Online at

Consumers reported nearly 5,000 potential online shopping scams through BBB Scam TrackerSM in the last year, and many more through complaints and reviews about businesses. Before purchasing from an unfamiliar online retailer, it pays to check with to see what is being reported on the company’s BBB Business Profile. You can search and view helpful information for free, any time.

 About BBB Serving Metropolitan New York

For more than 100 years, Better Business Bureau has been helping consumers find businesses, brands and charities they can trust. In 2017, people turned to BBB more than 160 million times for BBB Business Profiles on more than 5.2 million businesses and Charity Reports on 11,000 charities, all available for free at There are local, independent BBBs across the United States, Canada and Mexico.  BBB Serving Metropolitan New York was founded in 1922, and serves New York City, Long Island, and the Mid-Hudson region. Visit for more information.