Complaints Claim Online Retailer Doesn’t Deliver Ordered Items

December 08, 2017

Better Business Bureau Serving Metropolitan New York is issuing an alert to shoppers concerning Classy Ella, an online retailer reportedly located in Westchester County.  This alert is the result of an investigation arising from a number of complaints and inquiries against the business received by BBB Metro NY.

Between July and November 2017, BBB received 80 complaints and a number of submissions to BBB Scam TrackerSM regarding Classy Ella. Classy Ella has failed to answer most of those complaints. The majority of the complaints and Scam Tracker filings allege that items ordered online from Classy Ella were never delivered.

“Unfortunately, online shopping scams do happen and can be hard to spot,” said Claire Rosenzweig, President and CEO of BBB Serving Metropolitan New York. “They can pop up overnight and offer popular items at prices that look far lower than usual.  Keep in mind that uncommonly low prices can be a warning sign that indicates a scam.”

A number of consumers claim they clicked on a Facebook ad for Classy Ella offering free items if they paid for shipping and handling. Losses reported by these consumers ranged from $5 to $15.

Complainants say they were unable to reach the business by phone, and email is the only avenue of contact. Many consumers allege that the business is not responsive to their email inquiries about the status of orders or requests for refunds. Others claim they are told by Classy Ella that their orders are currently in shipment from China, so refunds cannot be processed.

BBB found no registration for Classy Ella with the New York Department of State's Division of Corporations, and BBB could not identify any principal for the business.

BBB sent notifications on September 8 and September 22 by email and by United States Postal Service to Classy Ella concerning the pattern of complaints but has received no response.

Classy Ella operates a website at The domain was privately registered in April 27, 2017. BBB could not locate a telephone number for Classy Ella.

The Terms of Service on the Classy Ella website provide an address at the bottom of the page: 1 Radisson Plaza, Suite 800, New Rochelle, NY 10801. BBB found that this address is associated with a company which provides mail forwarding services.

BBB Metro NY urges consumers to be cautious when dealing with Classy Ella. Consumers may submit complaints or reviews for the company via its BBB Business Profile:

With the holiday shopping season in full swing, BBB offers Tips for Smart Shopping Online at

Consumers report thousands of potential online shopping scams to BBB every year, through Scam Tracker and through complaints about individual businesses.  Before purchasing from an unfamiliar online retailer, it pays to check with to see what is being reported the company’s BBB Business Profile.  You can search and view helpful information for free, any time.

About BBB Serving Metropolitan New York

For more than 100 years, Better Business Bureau has been helping consumers find businesses, brands and charities they can trust. In 2016, people turned to BBB more than 167 million times for BBB Business Profiles on more than 5.2 million businesses and Charity Reports on 11,000 charities, all available for free at The Council of Better Business Bureaus is the umbrella organization for the regional, independent BBBs in the United States, Canada and Mexico, as well as home to its national and international programs on dispute resolution, advertising review, and industry self-regulation. The BBB Serving Metropolitan New York was founded in 1922.  Visit or for more information.