Advertising Accreditation
Advertising Accreditation

 Use BBB Logos In Your Ads and Promotional Materials


Your firm is a proud BBB Accredited Business. Make sure that your customers know it!

Our Brand Promise is to set and uphold the highest standards for marketplace behavior to advance consumer confidence and to support the exemplary efforts of you, our accredited businesses.You can enhance the power of your BBB Accredited Business status by using the new BBB logo in your advertising.

The BBB logo is a symbol to believe in. When you display the BBB logo it symbolizes that you are committed to standards which set you apart from the vast industry of questionable services and products. BBB symbols are identified with honesty, trust and excellence.

Be proud to display the newly designed BBB logo because it attracts customers. Customers are drawn to the BBB symbol because they trust us to do our job – and we’ve been promoting the new logo in our ongoing national marketing campaign. The BBB logo is backed by and represents a strong set of standards for marketplace trust. Your use of the BBB logo says to your customers that your business: encourages and supports best practices, promotes marketplace trust, and denounces substandard marketplace behavior.

BBB serves the marketplace – all businesses and all consumers. However, for our BBB Accredited Businesses we serve as an advisor and objective evaluator, offering valuable counsel on standards and trust. We think it’s those attributes – standards and trust – that make BBB and our accredited businesses unique. We see standards and trust as differentiators in a competitive marketplace.

Our charge is simple – to deliver trust. We encourage you to take advantage of the benefit of using the new logo. For more information about how to do this, just call us click here to view our member hotline numbers.



a trusted answer for more and more customers

  • The Internet offers a large and growing base of potential customers
    Over a billion people worldwide now have Internet access, including over 225 million, or more than two/thirds of, United States and Canadian citizens.
  • E-commerce is growing faster than any other form of retail U.S. Department of Commerce figures show that online retail sales are consistently growing at triple the rate o   f offline retail sales.
  • Online shoppers need assurance from a trusted source
    BBB is known and trusted. Over a million times a month, people click on BBB Accredited Business seals to verify a business' credentials and affirm their commitment to BBB's high standards.  


BBB Accredited Business seal tells potential customers that your business:

  • Is BBB Accredited.
  • Commits to adhere to the BBB Code of Business Practices, including its online standard.
  • Has been in business for more than a year.
  • Respects the privacy and email preferences of its visitors.
  • Commits to work with its customers and BBB to resolve disputes.


why you need a BBB Accredited Business seal on your web site

  • Confidence in BBB
    More and more people are now buying online.  Even customers who are not yet buying online are gathering information from Web sites to make purchasing decisions. Set your site apart from other sites and boost the trust and confidence of potential customers.
  • Inclusion in our safe shopping mall
    Your business will be listed in our safe shopping mall, providing a quick, handy resource for anyone seeking trustworthy businesses.
  • Protection for your customers and your business
    We will work with you to resolve disputes.

Our seal is backed by the standards, credibility and high name recognition of BBB, which brings its 100 year old reputation for marketplace trust to the Internet.