Business ProfileforAdore Me, Inc.

The following describes a government action that has been resolved by either a settlement or a decision by a court or administrative agency. If the matter is being appealed, it will be noted below.

On 6/16/2023, Pennsylvania Attorney General Michelle Henry announced a $2.35 million multistate settlement with Adore Me, Inc., an online intimate apparel retailer. The settlement resolves claims that the company deceptively marketed its VIP Membership Program to consumers and made it difficult for consumers who purchased memberships to cancel. Adore Me offers consumers discounted pricing if they enroll in Adore Me’s VIP Membership Program. Once enrolled in the program, consumers are charged $39.95 a month, unless they make a purchase or “skip” the charge before the fifth day of each month. The monthly charges accrue in the customer’s account in the form of store credits which can be used on future purchases.

The settlement alleges that Adore Me engaged in the following misconduct in violation of Pennsylvania’s consumer protection laws:

--Failed to properly disclose the terms of the VIP Membership Program and the amount of the monthly charge to consumers;
--Misrepresented that Adore Me’s discounted prices are time-limited;
--Made it difficult for consumers to cancel their VIP Memberships from at least January 2012 to January 2016; and
--Improperly eliminated consumers’ VIP Membership store credits upon cancellation from at least January 2012 to January 2016.

Under the terms of the settlement in the form of an Assurance of Voluntary Compliance, Adore Me is required to notify all consumers with active VIP Memberships of their ability to obtain a refund of any unused store credits. In addition, Adore Me has agreed to make changes to its business practices and is prohibited from engaging in any of the prior misconduct alleged in the settlement agreement. The $2.35 million will be paid to the states involved and will be used to further consumer protection investigations. The settlement was negotiated by Pennsylvania, the District of Columbia, and Texas; Attorneys General from an additional 29 states joined the settlement. Senior Deputy Attorney General Amy Schulman handled this matter on behalf of Pennsylvania.