BBB Accredited Business Profile



(888) 234-7893


9 years in business
1 World Trade Center 60th Floor
New York, NY 10007-0099
Additional Email Addresses
BBB File Opened: 06/12/2013
Business Started: 01/01/2008
Business Incorporated: 01/16/2001 in DE
Type of Entity
Business Category
  • Advertising - Mobile
  • Marketing Consultants - Mobile

Alternate Business Names
  • GroundTruth (formerly xAd)
BBB accredited business



GroundTruth is a global location technology company. GroundTruth delivers consumer insights with a database of 95 million active monthly users and 17 million active daily users, across 100 million places and points of interest. GroundTruth currently serves 21 countries globally.

BBB Reason for Ratings

BBB rating is based on 13 factors: Get the details about the factors considered.

Licensing information is provided in the BBB Business Profiles to inform the public about industries that may require professional licensing, bonding, or registration. Better Business Bureau encourages you to check with the appropriate agency to be certain any requirements are currently being met.
BBB promotes truth in advertising by contacting advertisers whose claims conflict with the BBB Code of Advertising. These claims come to our attention from our internal review of advertising, consumer complaints and competitor challenges. BBB asks advertisers to substantiate their claims, change ads to make offers more clear to consumers, and remove misleading or deceptive statements.
BBB reports on known significant government actions involving the business's marketplace conduct.
BBB reports on a company that is out of business for three years from the date the company closes its doors or ceases to do business.
BBB reports on unauthorized use of the Better Business Bureau's name and/or logo for as long as the business continues to use it in any advertising, or for one year after the business ceases any repeated unauthorized uses.
BBB reports on a business’s bankruptcy as long as the business remains in bankruptcy.
BBB reports when mail sent to the business was returned by the Postal Service.




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