Although retail stores skip right from ghosts and pumpkins to tinsel and mistletoe, the Thanksgiving weekend is still the traditional kick-off to the holiday shopping season. Better Business Bureau Serving New Mexico and Southwest Colorado offer the following tips to shoppers:
Black Friday November 24
Do your research. Find businesses you can trust on bbb.org. We have BBB Business Reviews on more than 4.7 million businesses, from the most popular chains to local shops. Read past customers’ experiences and see how the business responds to complaints. BBB Accredited Businesses carry the BBB seal and have pledged to uphold our Standards for Trust, as well as handle complaints promptly.
Read the ads carefully. Black Friday is known for “door busting” sales, but sometimes quantities are limited or there are other restrictions. Before you wait in line for hours or brave the boisterous crowds, be sure you know what’s really being offered.
Small Business Saturday November 25
Get involved. Many communities are hosting special events, and being involved in SBS shows that you support the businesses that make your community unique. Find out what local events are happening in your area on the Small Business Saturday website or check with our local chamber or merchants’ association.
Sign-up for email alerts. Many stores have Small Business Saturday specials just for people who have signed up to receive their emails.
Check social media. Many small businesses will advertise their SBS sales via social media, so be sure to check your favorite small businesses on Twitter, Facebook, or Instagram. Use #ShopSmall to search for information or to share plans with your friends.
Invite your friends and family. Turn this shopping event into a family/friend extravaganza! Visit your favorite local stores, try some new ones, get a head start on the holidays and enjoy time with loved ones.
Cyber Monday November 27
Be safe online. Shop safe online; look for a small lock icon and an extra s in the URL (https… the extra “s” is for secure). Watch out for look-alike websites that mimic famous brands but that may be a scam. Use a credit card for online shopping, as it has more fraud protections than a debit card.
Be wary. Cyber Monday is one of the biggest online shopping days, but beware of scams. Watch out for holiday-related cons that require you to link to a website and share personal information. Scammers take advantage of bargain hunters, and harried parents looking for the hot new toy or latest gadget. If you see a scam, report it to BBB Scam Tracker so we can warn others.
Giving Tuesday November 28
Give wisely. Charitable giving is always high at the holidays when donors are feeling generous. Giving Tuesday is all about being generous after the shopping frenzy. Make sure the charity you select will be a good steward of your money. Check out give.org for charity reviews from BBB Wise Giving Alliance. For more tips: bbb.org/givingtuesday.
To Sponsor This Ad With BBB and Albuquerque Journal Call 823-3305.
Visit Our Sponsors By Clicking Their Logo Below