About BBB Customer Reviews

Your consumer experiences matter to Better Business Bureau – and businesses! BBB customer reviews allow customers to post positive, negative or neutral reviews about marketplace experiences with businesses, brands and charities. Just like our complaints, reviews are vetted by BBB team members and sent to the business before they are published online. Consumers, upon request of BBB and businesses, must be able to provide substantiation of the marketplace interactions.

For more than 100 years, BBB has been a trusted resource in our marketplace. The additional information and current feedback in customer reviews is something consumers have told us is important to them when they chose to work with trustworthy businesses. Businesses like the idea too! It allows them to highlight some of the positive customer experiences (not just complaint information) on BBB’s website. Ultimately, BBB customer reviews help both consumers and businesses make wise purchasing decisions.

Customer Reviews are the subjective opinion of the individual who posted the review and not of Better Business Bureau. BBB cannot guarantee the accuracy of any customer review and is not responsible for the content of any customer review.


Why BBB Customer Reviews are Different:

  • True to form - BBB processes customer reviews in an ethical, fair, unbiased manner and we do it consistently
  • Reviews each and every customer review before posting them
  • Provides an opportunity to challenge the identity of the reviewer before the review is posted- not allowing anyone to post fake or ill-intended reviews
  • BBB does not post any anonymous reviews
  • Sends the submission to the business - allowing the business to provide additional feedback to help address the reviewers issues
  • Protects the identity of the submissions by not posting personally identifiable information
  • Validates the email address of all reviewers
  • In some instances works with both consumer and business to help work through the issues
  • Uses the data to help investigate businesses


The Difference Between a Complaint and a BBB Customer Review: