EthicalEnterprising Trust Assessment

EthicalEnterprising Trust Assessment


As a busy business owner, chances are you spend your day focused on the everyday logistics of your company, such as compliance, customer retention, finances, production and sales. You work on all the right steps and processes to build a company your customers can trust.  Trust is essential! Successful and trustworthy businesses know to gain trust from your customers, it needs to start internally first – with you and your employees!

How can you measure the culture of trust within your business? The BBB’s EthicalEnterprising Trust Assessment is an excellent all-employee tool for organizations to gain a diagnosis and determine next steps for building a trust-advancing culture. The confidential responses highlight both areas for celebration and improvement, and leadership is supported with suggestions on next steps to have a dialogue about trust within your company. Offered at a very low cost, this survey has helped other businesses improve their most valuable professional asset – Trust. 

The EthicalEnterprising Trust Assessment is:

Easy... Employees are directed to a unique, company confidential URL.

Quick... It takes just 15 minutes to complete.

Confidential... Anonymous responses are used to generate a summary report.

Affordable... Organizations pay $50 - $600 based on company size.

Turnkey... Employee communication templates are provided along with simple instructions to help initiate the survey, interpret the results, and guide plans for building an even more ethical enterprise.

Powerful... The survey can be taken annually, with comparative data and trend data subsequently available to help companies monitor progress and results.

Trust is the foundation for good leadership, marketplace efficiency, sustainable business, and ultimately free markets.  To learn more about the EthicalEnterprising Trust Assessment Survey and how you can advance trust in your business, please contact Lisa Jemtrud at