BBB Structure


Better Business Bureau is an authority on trust in the marketplace. BBB sets and upholds high standards for ethical marketplace behavior. BBB accreditation is a coveted honor earned by elite businesses and charities. BBB is a valuable resource to turn to for objective, unbiased information on businesses and charities.  Our free BBB Business Profiles and BBB Wise Giving Reports help you make the right purchasing or donation decisions. BBB is also a significant distributor of consumer and business education information, programs, tips and alerts about marketplace scams. BBB offers free dispute resolution programs for consumers and businesses.

The first BBB was founded in Minnesota in 1912. Over a century later, more than 100 BBBs serve communities across the U.S. and Canada, evaluating and monitoring more than 3 million local and national businesses and charities.

  • The Council of Better Business Bureaus (CBBB) is the network hub for BBBs in the US and Canada. Like BBBs, CBBB is dedicated to fostering honest and responsive relationships between businesses and consumers -- instilling consumer confidence and advancing marketplace trust.
  • There are more than 380,000 Accredited Businesses throughout the US and Canada.