Maximize Your BBB Accreditation

  
     

Consumers are looking to work with trustworthy companies like you! Help them find you with special BBB marketing tools and resources.

Maximize your accreditation by doing the following:

  1. Update/enhance your BBB Business Profile with photos, videos and custom text
  2. Placing the BBB Dynamic Seal link on your company’s website
  3. Placing the BBB Customer Profile seal link on your company's website
  4. Connecting with other business owners at Orientations, Focus Luncheons (webinars available), or Networking Mixers (you can sponsor these events to reach area business leaders, too!).

Once you have completed these two steps, you can explore some of the other tools and resources to promote your business, including:

  • Enhanced listings on the Accredited Business Online Directory
  • BBB Customer Review toolkit with free tools and resources to help you solicit, manage, and leverage customer reviews for your BBB Business Profile.
  • Co-marketing and sponsorships to promote your business in local media or with BBB sponsored events (e.g. Torch Awards for Ethics, Orientations, Mixers, and Focus Luncheons)
  • Discount Program opportunities for you and your staff to take advantage of great discounts from other Accredited Businesses – or offer one of your own
  • BBB branded items (e.g. decals, plaques, pins, business cards) at the BBB Brand Store
  • Earn three additional free months of accreditation (or $100) for you and another business with our BBB Referral Program

Stand Out in the Accredited Crowd: BBB Online Directory

BBB Accredited Business Directory is a “Who You Can Trust” online directory of all 6,800+ BBB Accredited Businesses. This online directory averages 60,000 views per month, and is searchable by business categories, company name, or city. In addition, our Accredited Business Directory often shows up in the top organic search results of major search engines. With BBB's online directory you can:

  • Advertise to consumers and/or businesses searching for your “type of business”
  • Increase web presence, boosting traffic to your company website and BBB Business Profile
  • Reach new prospects who are actively looking to purchase products and/or services from an Accredited Business
  • Boost sales and generate new leads with Request A Quote

As an Accredited Business you are currently listed alphabetically in your business categories for consumer search results. Your business can gain additional visibility by upgrading your listing to appear on the first page of your categories, where consumers will see your company logo, website link, phone number, social media links, and "Request A Quote".

For more information, please contact Taylor Keate at 651-695-2489 or taylor.keate@thefirstbbb.org.

Customer Review Toolkit
According to recent surveys, 88% of consumers trust online reviews just as much as personal recommendations. Soliciting and sharing customer reviews is critical for businesses to help consumers make wise purchasing decisions. BBB Customer Reviews re a great addition to highlight your happy customers on your Business Profile. Also, if you get  BBB Customer Reviews they will be accessible as "Stars" on your Google listing for your Business Profile. To help Accredited Businesses solicit customer reviews, BBB has put together a "toolkit" with free stickers, postcards, graphics, logos, and email signatures. There are also helpful tip sheets and social media post suggestions.

BBB Business Profile Inquiry Statistics
All Accredited Businesses receive an email notification when a consumer visits your BBB Business Review page. You can also view the overall stats BBB receives for your specific “type of business” category, as well as stats about numbers accessing your company and business category on the Online Accredited Business Directory.

Pre-Complaint Assistance & Pre-Dispute Arbitration Clause
Accredited Businesses can leverage our Pre-Complaint Assistance program as well as use our Pre-Dispute Arbitration Clause at no cost.

Livestream Webinars
As Accredited Businesses, you may watch educational Livestream webinars (e.g. BBB Focus Luncheons) by logging into your unique Accredited Business-only page.

Accredited Business Hotline
Contact us at 888-646-6222 to reach an Accredited Business Services Representative to help you maximize your BBB Accreditation and achieve you business objectives.

Marketing with BBB
We have active communications and marketing departments which are working with more than 1,000 media outlets, organizations, chambers, and groups in our region. Our BBB works to provide unique, affordable co-marketing opportunities to promote your company's name -- and BBB Accreditation -- out to consumers looking to work with trustworthy businesses. Many of our media partnerships offer discounted advertising rates for Accredited Businesses. For information about upcoming co-marketing opportunities, please contact Lisa Hiebert at 651-695-2411 or lisa.hiebert@thefirstbbb.org