Benefits of Accreditation


More than ever, people recognize and look for the Better Business Bureau logo. Three out of four consumers prefer to do business with companies that are BBB accredited. BBB Accreditation means that you support an open and ethical marketplace, and publicly proclaim your company’s adherence to the BBB’s “Principles of Trust” Standards.

In addition to making a positive impression with consumers and supporting BBB’s mission, BBB Accreditation offers a variety of programs, resources, events and tools to help your company build consumer trust and loyalty.

Use of the BBB logo
As a business leader, you have worked hard to build your reputation as a trustworthy company.  By being Accredited, you can use the BBB logo, a symbol of trust, on your website, business cards and marketing materials, as well as the BBB decals on company vehicles and storefronts.

Personalize Your BBB Business Review
On average, consumers access over 14,000 BBB Business Reviews each day from our local website! Stand out from your competition by including additional information about your business, including photos and educational videos. With a simple click, prospective customers will be directed to your website. Business Reviews are search engine optimized (SEO) and available free to consumers 24/7.

Improve Your SEO
As more consumers research and purchase products and services online, they are looking for reliable businesses they can trust. The BBB Online Dynamic Seal is a two-way, live trust link, connecting consumers directly to your company’s BBB Business Review on The BBB website is considered an authority site by the majority of today’s search engines.

Personalized Website & Marketing Tools
Log into your company’s unique BBB Intranet page to access a variety of resources, including updating your BBB Business Review and uploading your BBB Online Dynamic Seal. Other tools include:

  • Inquiry Tracking – You will be notified via email every time a consumer views your BBB Business Review and you can easily retrieve the user’s zip code. Analyze your company’s stats by “type of business” categories.
  • Member-to-Member Discounts – Great business-to-business marketing to reach more than 6,500 area Accredited Businesses as you post (or take advantage of) special offers and discounts. 
  • Leads to Your Inbox – With Request A Quote, receive leads from consumers who are looking to do business now – right to your email!

Stand Out with the Exclusive BBB Online Accredited Business Directory
With approximately 60,000 views per month, consumers are using the BBB’s free Online Directory. Consumers are accessing your featured directory listing, which links potential customers to your Business Review, website and social media sites.  The Online Directory is also search engine optimized and several categories show up on the first page results with Google!

Resolve Disputes Without Litigation
Use the BBB’s free mediation and arbitration services with a third-party neutral to resolve consumer complaints. The BBB’s dispute resolution services not only save your company time and money by avoiding litigation, but also help you to retain customers and protect your reputation. As an Accredited Business, you can also leverage the BBB’s Pre-Complaint Assistance program at no cost to you. We will reach out to a challenging consumer on your behalf to try to resolve an issue before it becomes a formal complaint.

Sponsor & Co-Brand with the BBB
Enhance your marketing efforts with unique co-branding and sponsorship programs that allow your company to reach new customers through a variety of traditional advertising, social media, programs and events. In addition, the BBB has partnerships with key media outlets offering discounted programs for Accredited Businesses.

Connect at Business Networking & Education Events
Network and learn at Accredited Business-only programs and events designed to help business owners, executives and employees acquire new skills to improve your company’s bottom line.

Help Your Business Build Best Practices
Your BBB offers additional resources for businesses to continue to respond to changing marketplace and consumer needs:

  • Accredited Business Hotline – Contact us at 651-699-0011 or 800-646-6222 to reach an Accredited Business representative to help you maximize your BBB Accreditation and achieve your business objectives.
  • Advertising Review – The BBB monitors local print and electronic advertisements, and challenges unfair or unsubstantiated claims. We will also review your company’s ad prior to publication, ensuring compliance with a variety of advertising guidelines.
  • Space Available – Book your next event at the BBB office in Burnsville, MN. You can secure space for up to 100 guests at no cost depending on dates available.
  • BBB Trainings & Speaker’s Bureau – Look to the BBB for a variety of speakers who can deliver informative presentations and trainings on BBB services; fraud targeting businesses, seniors or military personnel; conflict resolution training; complaint handling; ethics; and a variety of engaging topics.
  • Business Ethics Summit Series & Torch Awards for Ethics – Join us for the BBB’s annual signature events to promote ethics and celebrate integrity in the marketplace. The Business Ethics Summit Series is an interactive dialogue with business and community leaders about ethical challenges facing business today. The Torch Awards honor area companies who champion and model ethics and integrity.