BBB Accredited Business Profile

Diamonds Direct Inc.

Diamonds Direct Inc.

(612) 929-0054

Diamonds Direct Inc.

33 years in business
5037 France Ave S
Minneapolis, MN 55410-2051
Fax Numbers
  • (612) 929-1472
Additional Email Addresses
BBB File Opened: 02/01/1987
Business Started: 03/16/1984
Business Started Locally: 03/16/1984
Business Incorporated: 03/16/1984 in MN
Type of Entity
Business Management
  • John Sorich, President
  • Kristina McMillan, Manager
Business Category
  • Jewelers - Retail
  • Diamond Setters
  • Diamonds
  • Jewelry Repair
  • Appraisal - Jewelry
  • Jewelry Advisory Service
  • Jewelers - Supplies
  • Jewelry Castings
  • Jewelry Designers
  • Jewelry Engravers

Products & Services
According to the information provided by Diamonds Direct, this company offers diamond and gemstone jewelry, along with any design a customer may desire, including engagement rings, wedding bands, fashion rings, pendants, earrings, accessories and bracelets.
Service Area
BBB accredited business


BBB Reason for Ratings

BBB rating is based on 13 factors: Get the details about the factors considered.

Licensing information is provided in the BBB Business Profiles to inform the public about industries that may require professional licensing, bonding, or registration. Better Business Bureau encourages you to check with the appropriate agency to be certain any requirements are currently being met.
BBB promotes truth in advertising by contacting advertisers whose claims conflict with the BBB Code of Advertising. These claims come to our attention from our internal review of advertising, consumer complaints and competitor challenges. BBB asks advertisers to substantiate their claims, change ads to make offers more clear to consumers, and remove misleading or deceptive statements.
BBB reports on known significant government actions involving the business's marketplace conduct.
BBB reports on a company that is out of business for three years from the date the company closes its doors or ceases to do business.
BBB reports on unauthorized use of the Better Business Bureau's name and/or logo for as long as the business continues to use it in any advertising, or for one year after the business ceases any repeated unauthorized uses.
BBB reports on a business’s bankruptcy as long as the business remains in bankruptcy.
BBB reports when mail sent to the business was returned by the Postal Service.

Diamonds Direct Inc.

Diamonds Direct Inc.


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