Skip to main content

We use cookies to give users the best content and online experience. By clicking “Accept All Cookies”, you agree to allow us to use all cookies. Visit our Privacy Policy to learn more.

Cookie Preferences

Many websites use cookies or similar tools to store information on your browser or device. We use cookies on BBB websites to remember your preferences, improve website performance and enhance user experience, and to recommend content we believe will be most relevant to you. Most cookies collect anonymous information such as how users arrive at and use the website. Some cookies are necessary to allow the website to function properly, but you may choose to not allow other types of cookies below.

Necessary Cookies

What are necessary cookies?
These cookies are necessary for the site to function and cannot be switched off in our systems. They are usually only set in response to actions made by you that amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not work. These cookies do not store any personally identifiable information.

Necessary cookies must always be enabled.

Functional Cookies

What are functional cookies?
These cookies enable the site to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly.

Performance Cookies

What are performance cookies?
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Marketing Cookies

What are marketing cookies?
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant content on other sites. They do not store personal information directly, but are based on uniquely identifying your browser or device. If you do not allow these cookies, you will experience less targeted advertising.
Better Business Bureau®
Resources for Businesses
Better Business Bureau
          Share

          Find a Location

          Valleyfair, LLC has 1 locations, listed below.

          *This company may be headquartered in or have additional locations in another country. Please click on the country abbreviation in the search box below to change to a different country location.

            Please enter a valid location.

            Business ProfileValleyfair, LLC

            Amusement Parks
            BBB accredited business

            Contact Information

            1 Valleyfair Dr

            Shakopee, MN 55379-3012

            Visit Website
            Email this Business
            (952) 445-7600

            Want a quote from this business?

            Get a Quote

            Customer Reviews

            1/5

            Average of 3 Customer Reviews

            Read ReviewsStart a Review

            Customer Complaints

            9 complaints closed in last 3 years

            2 complaints closed in last 12 months

            Read ComplaintsFile a Complaint

            BBB Rating & Accreditation

            BBB accredited businessA+

            Accredited Since: 7/7/1976

            Years in Business: 49

            Customer Reviews are not used in the calculation of BBB Rating

            Overview of BBB Rating

            Related Categories

            Overview

            According to the information provided by Valleyfair, this company offers 90 acres with over 75 rides and attractions.

            Business Details

            Location of This Business
            1 Valleyfair Dr, Shakopee, MN 55379-3012
            Email this Business
            BBB File Opened:
            7/1/1976
            Years in Business:
            49
            Business Started:
            1/1/1975
            Business Started Locally:
            1/1/1975
            Accredited Since:
            7/7/1976
            Business Management
            • Matt McCormack, Director of Marketing & Sales
            • Zachary Zarnstorff, Area Manager
            Contact Information

            Principal

            • Matt McCormack, Director of Marketing & Sales
            • Zachary Zarnstorff, Area Manager

            Customer Contact

            • Zachary Zarnstorff, Area Manager
            Additional Contact Information

            Fax Numbers

            • (952) 445-1539
              Primary Fax

            Email Addresses

            Read More Business Details and See Alerts

            Customer Complaints

            9 Customer Complaints

            Need to file a complaint? BBB is here to help. We'll guide you through the process. How BBB Processes Complaints and Reviews

            File a Complaint

            Most Recent Customer Complaint

            08/08/2023

            Complaint Type:
            Service or Repair Issues
            Status:
            Answered
            We purchased a 2023 season pass for $99 in December 2022 for our 15 year old son. Due to the Chaperone Policy enacted on May 13, 2023 the season pass has NOT been activated.IF we had been informed of this policy change at the time of purchase, we would not have made the decision to purchase this pass as it was meant for him to enjoy the park with friends and cousins between the ages of 14-18.We spent over 30 minutes on the phone with various *********** employees/managers on 8/8/23 asking to simply apply a one year ***** and allow us to use the pass for **** without any additional fees since the policy change happened long after original purchase. Unfortunately *********** has not been willing to work with us and tells us that our pass expires in October 2023 even though the pass is not activated. We simply request to resolve this dispute by *********** honoring the pass for **** without any additional fees
            Read More
            Read 8 More Complaints

            Customer Reviews

            3 Customer Reviews

            What do you think? Share your review.

            How BBB Processes Complaints and Reviews

            Start a Review

            Most Recent Customer Review

            Krystle S.

            10/23/2022

            Took my daughter to valley fair on 10/22 spent $100 on tickets alone and $20 on parking. We were there for 4 hours and went on 2 rides. The rides were so long and so crowded you couldn't move at some points. I understand it was nice out but I feel they should have done more to help with the crowds Maybe have more Halloween houses or events to help with this or cut the prices down because that was definitely not worth it. I did not want to purchase fast pass because that was astronomical pricing also. Customer service (*****) responded back with sorry about your experience. Cannot do anything about this but inform rides team of wait times." I seriously feel robbed and extremely bad for my daughter. Something that could of been so fun for us turned out to be extremely over priced, exhausting, and not worth it. Also we didn't get to experience any food or drinks because of the wait with those also and didn't think we could squeeze a second ride in. Just wish someone from there could acknowledge the frustration we endured.

            Valleyfair, LLC Response

            10/28/2022

            Hello *******,We apologize that you had a negative experience at Valleyfair. As with most ********* area attractions the *** weekend is one of our busiest weekends of the fall and as you mentioned the weather was nice for the weekend. You mentioned wanting to experience Haunted Houses at the event, Valleyfair transitioned to a more family friendly event this year as announced back in February. We suggest checking out our website before your next visit to look over all of our scheduled offerings https://www.valleyfair.com/. On the date of your visit Valleyfair was open ****pm we suggest arriving at park open and staying late to make the most of your day and to experience our event offerings. Valleyfair ***** Services
            Read 2 More Customer Reviews

            Local BBB

            BBB of Minnesota and North Dakota

            More Info on Local BBB

            BBB Reports On

            BBB reports on known marketplace practices.

            See What BBB Reports On

            BBB Business Profiles may not be reproduced for sales or promotional purposes.

            BBB Business Profiles are provided solely to assist you in exercising your own best judgment. BBB asks third parties who publish complaints, reviews and/or responses on this website to affirm that the information provided is accurate. However, BBB does not verify the accuracy of information provided by third parties, and does not guarantee the accuracy of any information in Business Profiles.

            When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints.

            BBB Business Profiles generally cover a three-year reporting period. BBB Business Profiles are subject to change at any time. If you choose to do business with this business, please let the business know that you contacted BBB for a BBB Business Profile.

            As a matter of policy, BBB does not endorse any product, service or business.