New algorithm identifies cons that are riskiest to consumers: men more vulnerable than women, and young adults at highest risk
Vancouver, BC– There is no doubt that scams have gone high tech, but the riskiest scam is the face-to-face home improvement scam, with fake check scams running a close second, according to the new BBB Risk Index, a sophisticated analysis that goes beyond volume to look at the risk each scam type poses. The BBB Institute for Marketplace Trust (BBB Institute) kicked off National Consumer Protection Week (U.S.) and Fraud Awareness Month (Canada) with its inaugural BBB Scam Tracker Annual Risk Report, which provides comprehensive insight into scams based on the more than 32,000 reports made to BBB Scam Tracker in 2016. Read more about the BBB Risk Index HERE.
Evan Kelly, Senior Communications Advisor
BBB Serving Mainland BC
404-788 Beatty Street
For more than 100 years, Better Business Bureau has been helping people find businesses and brands they can trust. In 2016, people turned to BBB more than 365 million times for BBB Business Reviews, all available for free at bbb.org. BBB Serving Mainland B.C., founded in 1939 and serving the Lower Mainland, Thompson-Okanagan, Northern, Central and Southern Interior BC, and the Yukon, is one of 108 local, independent BBBs across North America. In 2016, consumers turned to BBB Serving Mainland B.C. more than 2 million times for Business Reviews and processed 7,500 complaints.