BBB Updates Online Business Profiles

October 25, 2016


Vancouver, BC – Trust matters. Each day, nearly half a million people across North America access to look up information on local businesses. Consumers use this information to help them choose a reliable business or service provider. Now the way we offer that online information is changing.

Active now, BBB Business Reviews at have a whole new look and functionality. Most importantly, is the adoption of a name change from Business Reviews to “Business Profiles.” Through extensive research, it was found that “BBB Business Profile” explained the online database better than “BBB Business Review.”

BBB serving Mainland BC is proud to be the first bureau in the North American BBB network to adopt these changes. The rest of the 108 bureaus will follow suit over the next few months.

“The term ‘review’ implies that we are reviewing a company based on personal experience as if we hired them ourselves,” says Evan Kelly, Senior Communications Advisor for BBB serving Mainland BC. “As a neutral third party, we neither recommend nor recommend against using a business, unless of course, we had grave concerns about how they were operating. Using the term ‘profile’ is simply a better use of the language based on what BBB does in the marketplace as an unbiased, and trusted reporting agency. It also aligns better with the wide variety of demographics searching for businesses at”

BBB Business Profiles may have a new name and an updated, user-friendly look, but the free information is all still there, and still easy to access. Each company’s new BBB Business Profile is search-engine optimized and includes:

  • Accreditation status, and the BBB Accredited Business Seal for those businesses meeting the eight BBB Standards for Trust
  • BBB Business Rating, with a link to its unique ratings structure
  • Overview information about the business, owner(s), contact details, location and map details, products/services, length of time in business, alerts from BBB, required licensing, any advertising concerns, and any government actions
  • Customer Reviews, with responses from the business if applicable
  • Complaints, with details from consumers and responses from the business
  • Composite “Star Score”, comprised of the BBB Rating and BBB Customer Reviews
  • Links for consumers to “Request A Quote”, “File a Complaint,” or “Submit a Review”
  • Additional links to business’s social media pages, website, email and phone numbers
  • Pictures and videos from the business (if supplied)


“Better Business Bureau has been around for over 100 years. The organization has been witness to many things along the way and has been able to keep up with changes in communication,” adds Kelly. “As we move forward into the 21st century BBB will stay current, and our database of Business Profiles will be easy for consumers and businesses alike to use and continue to advance trust in the marketplace.”


Media Contacts:

Evan Kelly, Senior Communications Advisor
BBB Serving Mainland BC
Phone: 604-488-8702
Mobile: 604-505-2307
404-788 Beatty Street
Vancouver, BC
V6B 2M1

About BBB:

For more than 100 years, Better Business Bureau has been helping people find businesses and brands they can trust. In 2015, people turned to BBB more than 165 million times for BBB Business Reviews, all available for free at BBB Serving Mainland B.C., founded in 1939 and serving the Lower Mainland, Thompson-Okanagan, Northern, Central and Southern Interior BC, and the Yukon, is one of 111 local, independent BBBs across North America. In 2015, consumers turned to BBB Serving Mainland B.C. more than 2 million times for Business Reviews and processed 7,500 complaints.