FOR IMMEDIATE RELEASE
Vancouver, BC – The latest digital craze is making headlines as augmented reality app, Pokemon Go, has users hunting high and low for Pokemon characters all over the world. The new app, launched by Nintendo recently, is now the most downloaded app in North America even though it hasn’t been officially launched in Canada. That hasn’t stopped the tech savvy from working around that issues and millions of Canadians are already out on the hunt for the well-known game characters.
“Rapid success or awareness of anything can be fraught with dangers as people all over jump in blindly to take advantage of the latest craze.” Says Evan Kelly, Senior Communications Advisor for BBB serving Mainland BC. “BBB simply wants to make sure people understand that in the digital world these days there are a few things you might want to take into consideration before downloading the Pokemon Go app.”
BBB has these tips to consider:
Expenses: It’s possible to play completely cost-free by winning “PokeCoins” (the app’s currency) through gameplay, but you can also purchase the coins through an in-app purchase. The longer you play, the more spending money you need to store and “train” your gathered characters. The app also requires constant GPS access, and it uses a lot of data. After playing for hours every day, consumers with limited data plans may find themselves with a hefty bill at the end of the month.
Privacy: In order to play the game, users must allow the app to access other applications, such as maps and camera. Many users sign in with a Google account, and that has caused some concerns about privacy. The Android version of the game only accesses limited data (such as the user’s email address), but the iOS version for the iPhone can access all Google data. Niantic, the game’s maker, says no personal information has been accessed, and it is issuing a bug fix to correct the problem. Users can create an account through the app itself rather than using an email address to access the game.
Malware: So far, the app is only available in the U.S., Australia and New Zealand, which has given cybercriminals an opportunity to capitalize on the demand. A malware version of the game has been found online; although no known infections have been reported. Users should only download the app through official app stores, not third-party sites.
Safety: Players should use the same safety precautions while playing the game that they would in any other outdoor setting, including caution in strange locations. A Missouri police department reported robbers using a secluded “PokeStop” location to rob unsuspecting game players. Players should be cautious as pedestrians and obey all traffic laws, and drivers should be on the lookout for children who may be distracted by the game. The app also drains phone batteries, so users should be careful not to get stranded far from home.
Infringement: PokeStops are supposed to all be on public property (or cooperative private sites), but at least one homeowner has reported that his historic house is mistakenly a PokeStop. Players should be respectful of others’ private property. Future commercial opportunities are anticipated, where stores can offer rare or unique characters to add to the game.
Evan Kelly, Senior Communications Advisor
BBB Serving Mainland BC
404-788 Beatty Street
For more than 100 years, Better Business Bureau has been helping people find businesses and brands they can trust. In 2015, people turned to BBB more than 165 million times for BBB Business Reviews, all available for free at bbb.org. BBB Serving Mainland B.C., founded in 1939 and serving the Lower Mainland, Thompson-Okanagan, Northern, Central and Southern Interior BC, and the Yukon, is one of 111 local, independent BBBs across North America. In 2015, consumers turned to BBB Serving Mainland B.C. more than 2 million times for Business Reviews and processed 7,500 complaints.